Mediaworks has released its Automotive Pulse Report 24/25, a sector spotlight designed to explore trends, audience behaviours, and digital performance in the automotive category.
Aimed at marketing and digital decision-makers, the Automotive Pulse Report delves into critical areas that help dealerships and manufacturers thrive in a competitive market, including an exploration of the digital and technological trends reshaping the industry, from electric vehicles (EVs) and connected cars to the transformative impact of AI and autonomous driving systems.
As over 90% of consumers start their car-buying journey online, the report also highlights how digital platforms are pivotal in converting today’s tech-savvy customers and explores the rising consumer demand for EVs. In addition, the report looks at how personalisation, exceptional service, and sustainability are becoming key differentiators in creating meaningful brand experiences for automotive customers both online and offline.
The report also features a thought-provoking opinion piece from Andy Bruce, CEO of Fleet Alliance and former CEO of Lookers, who offers insights into leasing and subscription models and the future of sustainable mobility.
“Consumers today prioritise flexibility and convenience over long-term ownership,” Bruce explains. “The challenge for the automotive industry is to evolve and offer more dynamic, technology-driven, and environmentally conscious solutions.”
Andy Blenkinsop, Chief Strategy Officer at Mediaworks, adds: “The Automotive Pulse Report is not just a guide—it serves as a sector spotlight, offering digital leaders a unique perspective on how to capitalise on the changes reshaping the automotive sector. This report equips decision-makers with the insights and strategies they need to embrace transformation and lead the future of mobility.”
