Independent creative and media agency Beyond has announced its appointment by Mizkan Europe, a global leader in vinegars and condiments, to manage all media and creative responsibilities for its extensive brand portfolio. The appointment follows a direct pitch process managed internally by Mizkan Europe. Beyond will now oversee strategic media planning and buying, alongside creative development, for all Mizkan Europe brands, including beloved household names such as Branston Pickle and Sarson’s vinegar.
Tiffany & Co. has launched its new campaign film featuring Academy Award®-winning actress, producer and director Natalie Portman, its latest global House ambassador. The campaign debuted at the 98th Academy Awards® and globally across Tiffany & Co. print and digital channels on March 15, 2026. Directed by Oscar®-nominated filmmakers Mona Fastvold and Brady Corbet of Magna Studios and shot by acclaimed cinematographer Hoyte van Hoytema, the film offers an intimate portrait of Portman as she writes a letter to her daughter. Launched in 2024, Magna Studios is a creator-first studio redefining visual storytelling across film, non-fiction, branded entertainment and music.
INEOS Automotive is returning to its origins in a new brand campaign launching today. Created by Wonderhood Studios, the film tells the unlikely story of how the purpose-built 4×4 first came to life. Titled, “Born in a Pub”, the campaign centres on the moment the idea for the Grenadier was first conceived over a pint at the Grenadier pub in Belgravia, London. The campaign launches across the UK, U.S., Canada, Australia and Germany on connected TV and social platforms.
TBWA\MCR and Vagabond Digital have announced a joint venture bringing together the best of big brand thinking and high-performance digital through social with CHORUS\MCR. CHORUS\MCR brings a challenger attitude to the creation, delivery and optimisation of social assets. The new proposition has already begun building momentum, gaining traction with a number of the UK’s leading brands including Toolstation, Sofology and Soreen.
Independent digital agency 8 Million Stories has announced a strategic roadmap to double its global billings over the next five years. The news follows a landmark 2025, which saw the agency secure four major international accounts, considerable current growth, five industry awards, and its 13th consecutive year of double-digit growth. Central to this expansion is the investment in Codex, a proprietary AI-powered performance platform. As search behavior shifts from traditional queries to AI-led discovery, Codex enables global brands to master Generative Engine Optimisation (GEO), ensuring visibility within AI platforms like ChatGPT, Perplexity, and Google Gemini. With a new HQ in Edinburgh’s UNESCO World Heritage site and a presence in 50+ markets, 8 Million Stories is positioned as an independent alternative to the global Big Six networks for brands requiring sophisticated, AI-ready performance marketing.
Search-driven content agency No Brainer has launched a partnership with a pioneering AI consultancy that will see its entire team trained as ‘vibe coders’ – embedding AI-led product thinking across the business. The Warrington-based agency is the first in the North West to formalise a partnership of this kind with NoCodeLab.ai, with the collaboration underway and four exciting new AI-powered products already in development. The collaboration with NoCodeLab.ai, an expert-led AI Skills and Capability building company run by Sara Simeone and Deborah Cleary, will help No Brainer unlock the practical potential of AI tools beyond experimentation and is designed to improve the AI literacy of the agency’s whole team.
Mediazoo Group has announced the relaunch of its Finer Vision business as its dedicated AI skills training and consultancy division, built specifically for enterprise learning and development teams. Most organisations have invested in AI tools. Far fewer have invested in the skills to use them. Finer Vision’s skills catalogue is built to tackle that dependency directly. Finer Vision offers two flexible deployment options, designed to support organisations wherever they are on their AI skills journey, with a free assessment as the entry point for both.
Pepsi MAX has launched of its latest integrated campaign, #BetterWithPepsi. Through a disruptive multi-channel rollout Pepsi MAX is hitting the streets, the screens, and your social feeds with a simple message: if your bites aren’t chased by sips of Pepsi, you’re leaving taste on the table. The centrepiece of the campaign is a high-energy social film, shot in various locations in the UK, designed to put an end to incomplete meals. Taking the drama from the screen to the streets, Pepsi MAX is staged a ‘food crime scene’ takeover at London Westfield White City from 9th–22nd March. On Saturday 14th March, an unsuspecting billboard featuring the perfect Pepsi MAX and pizza pairing was robbed of its refreshment overnight; that’s criminal! The social campaign film was devised by PepsiCo’s in-house creative agency, Sips & Bites @ PepsiCo. The OOH displays were created by creative OOH studio, Grand Visual.
