Each day, New Digital Age gathers the most interesting marketing and ad tech news from around the world…
ADSPEND
Performance Marketing World – Bethany Lee, 12 June 2026
Prolonged Gulf crisis could threaten $93.7bn of ad growth
New study shows that the ad market will see large impacts, but performance channels remain largely unaffected compared to brand-led media.
OOH
The Media Leader – Charli West, 11th June 2026
Global launches self-service platform to book audio and OOH media
Global has today launched a self-service platform, AdPower, allowing businesses to book audio and outdoor media in minutes, with campaigns going live as soon as the next day.
WORLD CUP
The Guardian – Mark Sweney, 11th June 2026
ITV says its biggest-yet World Cup is a ‘six-week Super Bowl’ for advertising
Broadcaster reveals revenues from expanded tournament are running about 30% higher than for Euro 2024
Digiday – Mitchell Parton, 12th June 2026
The World Cup is a big chance for retail media to prove itself to advertisers
The entire retail media industry, from networks to agencies and tech platforms, is showing up in full force to promote brands during the World Cup and prove the effectiveness of the sector.
Performance Marketing World – Joseph Arthur, 11th June 2026
X and ITV launch World Cup original series
The 11-part series will launch across X and ITV’s on-demand streaming platform, ITVX.
CREATOR ECONOMY
Digiday – Alyssa Mercante, 12th June 2026
The Rundown: AI clones split the creator economy
AI clones are creating a new fault line in the creator economy. On one side are creators who are licensing digital twins to take brand deals, talk to fans and even show up to meetings on their behalf. On the other, creators are discovering AI versions of themselves out in the wild, trained on their content but built without their consent.
AI
EMARKETER – Article by Rachel Wolff, 11th June 2026
Amazon, Walmart, and OpenAI vie for AI ad dollars
The news: Amazon, ChatGPT, and Walmart are testing different approaches to advertising in AI chatbots as they try to determine how to monetize engagement without losing user trust.
AFFILIATE MARKETING
Marketing Dive – Andrew Hutchinson, 11th June 2026
Sociable: Pinterest adds Amazon Storefront linking
Eligible creators can now include affiliate links in the Pins, allowing their followers to easily shop products directly from the app.
