AgencyUK names Jamie’s Farm as charity of the year
AgencyUK has named Jamie’s Farm as its 2026-27 Charity of the Year, following the completion of a year-long pro bono partnership with Bristol-based charity One25.
The agency will provide creative support to Jamie’s Farm, which runs farm-based programmes for young people experiencing challenges. Its work will include an animated film explaining the charity’s approach, aimed at schools, partners, funders and education professionals.
The appointment follows AgencyUK’s work with One25, which included staff training to improve digital capabilities, an SEO audit and technical improvements to its website, as well as a redesign of its donation page. The agency said direct searches for One25 increased by 46.6% and organic searches by 5.7% since 2025.
Bray Leino creates Matalan social reveal
Matalan has revealed itself as the brand behind its new Believe campaign through a social film created by Bray Leino, centred on a hand-painted mural in Liverpool.
The film follows a model wearing Matalan clothing through Liverpool, moving between shots of her outfit and Believe billboards before arriving at the mural on Colquitt Street. She spray-paints the Matalan name onto the artwork, revealing the retailer behind the campaign.
Bray Leino worked on the social strategy and creative, including the mural reveal film, while Matalan’s in-house team developed additional social content. The film was directed by Madeleine Penfold through Chief Productions and is running in vertical and square formats across paid and organic social.
Lloyds launches TikTok-first Freshers Fortune Live
Lloyds has launched Freshers Fortune Live, a TikTok-first live game show designed around student life and linked to its Student Current Account.
Created by Publicis Groupe’s Publicis Go, the format asks students to guess statistics relating to university life, including takeaway habits, apps, commuting and shared-house experiences. Three TikTok Live episodes feature creator hosts Niall Gray and Evie Clark, with prizes awarded to the closest valid answers.
The first episode aired on 26 August, with further livestreams scheduled for 15 and 24 September. The campaign also includes a separate prize draw and a Freshers’ Week activation in Bristol featuring a noodle-themed guessing game, with the noodles subsequently donated to local food banks.
Magnetic appointed by Nottingham Building Society
Nottingham Building Society has appointed Magnetic as an innovation and design partner as it develops its customer-led product and service strategy.
Magnetic will provide expertise across product innovation, product strategy, customer insight and human-centred design, supporting the Society’s work to incorporate customer and broker insight into future development.
The partnership forms part of Nottingham Building Society’s wider focus on developing products, services and experiences around the changing needs of its members, customers and brokers.
Postcode Lottery and the7stars bring charities together
Postcode Lottery and the7stars have brought together 100 charities for an event focused on media expertise, audience insight and practical marketing support.
Held at the7stars’ London headquarters on 15 September, the event forms part of Postcode Lottery’s Beyond Funding initiative, which aims to provide support to charity partners beyond financial funding. Participating organisations included Campaign Against Living Miserably (CALM), The Wildlife Trusts and Children North East.
Sessions led by the7stars’ strategy, insight, planning, technology and transformation teams covered issues including media fragmentation, brand building, AI, digital transformation and changing audience behaviour. The programme was shaped by a survey of participating charities to identify areas where they wanted additional guidance.
Billion Dollar Boy launches creator safety and recruitment tools
Billion Dollar Boy has launched two additions to its Companion platform: SafeMatch and Community Builder.
SafeMatch uses AI to assess historic visual, audio and text content across creators’ social and web presence against specific brand-safety guidelines, flagging material for human review and providing a rationale for each alert.
Community Builder enables brands to create branded registration portals through which creators can apply to join their networks. The tool is designed to help marketers build owned databases of potential creator partners and streamline onboarding.
Mongoose merges with Bray Leino Events
Sports and lifestyle agency Mongoose has merged with Bray Leino Events, with the combined business continuing under the Mongoose name. Both businesses are part of The MISSION Group.
The merger brings together Mongoose’s work across sports partnerships, communications and experiential with Bray Leino Events’ live events, exhibitions and brand experience capabilities. The combined agency will be led by Chris O’Donoghue and will have more than 175 specialists.
The business plans to deliver experiences across sport, entertainment, lifestyle, consumer and corporate sectors, with activity spanning more than 30 countries. Existing work includes sponsorship activity for Amazfit around HYROX and The North Face’s Climb Festival in London.
IX creates Maynards Bassetts experiential activation
Maynards Bassetts has partnered with Immediate’s experiential agency IX on The Juiciest Summer, a live activation in Blackpool supported by social-first content.
The activation extended the brand’s Set The Juice Loose platform into a darts-themed experience, with members of the public competing in a gamified darts match for prizes. Darts commentator John McDonald hosted the event.
The campaign was developed by Publicis POP 30 and VCCP alongside IX and Immediate’s Imagine Studio. Imagine filmed the activation and produced two social videos, while additional activity ran across Radio Times and Good Food channels, newsletters and RadioTimes.com.
Little Dot Studios appointed by Indeed for Brentford partnership
Indeed has appointed Little Dot Studios to lead the activation of its partnership with Brentford Football Club.
Indeed is Brentford’s principal and front-of-shirt partner across its men’s, women’s and academy teams, as well as the club’s training-wear and recruitment partner. Little Dot Studios will develop activity connecting Indeed’s recruitment proposition with Brentford’s focus on identifying and developing talent.
The programme will combine original content, creator partnerships, live experiences, social media, PR and paid distribution, with the agency drawing on audience insights and football expertise.
M+C Saatchi Sport & Entertainment launches HOME 28
M+C Saatchi Sport & Entertainment has launched HOME 28, an agency alliance designed to support brands around UEFA Euro 2028 across the UK and Ireland.
The collective brings together M+C Saatchi Sport & Entertainment with WCS in Wales, 53Six in Ireland and AW3 in Scotland. The model is intended to combine a tournament-wide strategy with local knowledge of the individual host nations.
HOME 28 will offer sponsorship activation and partnerships, experiential and hospitality, PR and communications, media buying, social and influencer activity and content creation. The initiative is being led by Ross Watson, with the agencies working with existing and new clients ahead of the tournament.
Hiizzy assembles specialist agency team for UK launch
Property platform Hiizzy has appointed a group of specialist agencies ahead of its UK launch, with former Channel 4 Head of Marketing and The Outfit co-founder Niall Murdoch leading its marketing strategy and function.
The team includes BIRD London for brand and creative, WeAreCrank for performance marketing, Craft Media London for communications planning, Project5 for media planning and buying, and Toast PR for PR and earned media.
Craft Media London will lead communications planning, Project5 will handle media planning and buying including digital audio, WeAreCrank will work across paid social and search, BIRD London will develop the creative strategy and campaign work, and Toast PR will lead PR and earned media.
Hiizzy, founded in 2024, is preparing to launch initially in the North of England. The platform provides tools for homeowners to sell properties themselves, including AI-assisted listings, property marketing, direct seller-buyer communication and access to professional services.
Tommee Tippee appoints JAA for UK product campaign
Tommee Tippee has appointed independent media agency JAA to support its latest UK product campaign, It Takes Two, Baby.
The campaign promotes products including the Tommee Tippee Prepgo UV Flask and breast pump range. JAA has developed a media strategy spanning OOH, CTV, podcasts and influencer activity.
Activity includes parenting podcasts NearlyParents, Is It Normal?, Secret Lives of Dads and Happy Mum, alongside influencer sampling running through September and October.
Stitchy launches Hargreaves Lansdown savings campaign
Hargreaves Lansdown has launched a new campaign for its Active Savings product, created by Stitchy, with activity spanning TV, VOD, OOH, print, social, creators and PR.
The Don’t Tolerate Inactive Banks campaign uses the idea of an ‘inactive bank’ to challenge customers who leave savings with familiar providers. The 30-second TV film, directed by Ben Green at Bullion, features creator Rob Madin as a banker presenting a poor savings rate as a reward for customer loyalty.
Stitchy developed the creative, with media planning and buying by Hearts United. The campaign is designed to extend the central idea across TV, social, OOH, print and creator activity, with shorter social films expanding the characters and scenarios introduced in the TV work.
BWP launches corporate reputation and ESG offering
BWP has launched a corporate reputation and ESG offering, bringing together existing capabilities across ESG strategy and communications, stakeholder engagement, B2B PR and social, internal communications and crisis management.
The new proposition also covers media training, public affairs and investor communications. BWP said it has been delivering work in the area for clients including Eldon Square and Trafford Centre, with a focus on ESG, brand and communications strategy, stakeholder engagement and corporate storytelling.
The practice will be supported by a cross-agency team covering PR, social, strategy and creative, alongside specialist consultants. BWP’s in-house data and insights team will provide market and consumer intelligence to inform the work.
