Media agency Assembly has been appointed by Brooks Running to drive its SEO across multiple European markets, including the UK. Assembly has developed an SEO strategy that incorporates content, technical optimisation, and offpage SEO. The partnership aims to fuel Brooks’ ambition to be the #1 choice for runners and active individuals.
Soft drinks manufacturer AG Barr has expanded its strategic partnership with the7stars to encompass Boost Drinks. The7stars will handle all media planning and buying for Boost, in addition to Irn-Bru, Rubicon, and other AG Barr brands.
McCann Bristol’s latest campaign for Pink Lady apples leans into the “fizz” of their apples for the first time, encouraging consumers to do the same and find what makes them uniquely “fizzy.” The ‘Find Your Fizz’ campaign taps into McCann’s research that reveals many Brits, particularly younger women, are often hesitant to express their true selves due to fear of social judgement. The TV ad part of the campaign is set at a competitive dog show, where a woman bites into her Pink Lady apple and awakes her inner desire to perform. The campaign, which aims to drive sales and boost brand awareness, will also run across digital out-of-home, digital, and social media.
Audi has signed a three-year deal to become the official sponsor of Sky Sports F1. The full channel sponsorship will cover a range of programming, including every practice, qualifying and race, as well as documentaries, analysis and features. Planned and brokered by Sky Media and Omnicom Media Group’s PHD, the deal includes sponsorship across broadcast, Sky Sports digital platforms, with extension via Sky Advance, as well as coverage via Sky Sports social channels and the Sky Sports F1 podcast.
SocialChain, a social media agency, has launched a marketing consultancy, StrategyChain. The consultancy is comprised of four core services: brand strategy, communications strategy, product innovation, and business transformation. StrategyChain’s output will be activated by SocialChain’s creative, influencer marketing, paid media, community management, and measurement and analytics teams.
Content agency Inspired Thinking Group (ITG) has announced its expansion into North America with the acquisition of US-based marketing agency PureRed. The acquisition adds more than 500 marketing professionals to ITG’s global team, which now exceeds 2,000 employees, and strengthens its position in the US market. PureRed works with clients including Microsoft, Kroger, and Walgreens.
Creative agency We Are Social is continuing its relationship with Bafta. For the second consecutive year, We Are Social Studios – the agency’s social-first production division – led the official social coverage for the 2025 EE Bafta Film Awards and will lead social coverage for the 2025 Bafta Television Awards with P&O Cruises. The aim is to entertain new and diverse audiences across social platforms, driving increased viewership with platform-authentic content.
Video game company Sega has turned to social and creator agency NewGen for its content strategy across TikTok, Instagram, and X. NewGen will craft trend- and gameplay-led content across Sega branded social channels, as Sega looks to level up its fan engagement.
Creative agency Trouble Maker has launched a new campaign for iD Mobile, featuring TV presenter David Dickinson. The campaign, ‘David Dickinson’s Refurb Phone Deals,’ kicked off with an auction at Sloane Street Auctions, where bidders competed for refurbished phones. Trouble Maker was tasked with delivering an integrated creative and earned media strategy that would resonate with iD Mobile’s value-driven customers. The campaign features digital-first creative assets, including dynamic social content, amplified through targeted media outreach to drive awareness and engagement across the UK.
Policy Expert, a UK insurance provider, has appointed performance media agency Roast to spearhead its search optimisation efforts. Roast will focus on a search strategy encompassing both technical SEO and content-driven approaches.
Leopard Co, a Birmingham-based creative marketing agency, has won a contract to develop and manage a smoking cessation health programme with Birmingham City Council and Solihull Metropolitan Borough Council. The campaign aims to promote the benefits of going smokefree to the people of Birmingham and Solihull. The main elements of the campaign comprise a series of posters, advertisements, and social media assets using images of peoples’ faces lighting up with joy as the result of going smokefree. Central to the campaign is the lightupyourlife.today website, which contains information and links to the support available to Birmingham and Solihull residents to help them in their journey to going smokefree.
Newcastle-based performance marketing agency The Digital Lighthouse is partnering with the Financial Services Forum as an official training partner to the Forum’s 3000-strong membership body. The four-part Digital Skills Workshop, running between March and June, will cover foundation level performance marketing basics, through to masterminding strategy and innovation in paid performance, and will delve into emerging trends, how to leverage the best tools, aligning ROI with business objectives and future proofing marketing strategies.
Birmingham-based Catalyst Marketing Agency has opened four new offices and launched seven new, branded divisions. Offices have been opened in Dubai, Dublin, Bristol, and Manchester, adding to its existing offices in London and Birmingham. With this, it has created seven speciality divisions, all operating under their own sub-brand. These divisions cover digital marketing, web design & build, content, PR, search (SEO and PPC), social, and CRM.
Refinery, an independent creative agency, has transitioned to an employee ownership trust (EOT) – meaning every single member of staff is now a part-owner. The original shareholders will continue to work alongside the team.
