Interviews, insight & analysis on digital media & marketing

Agency News: The IPA, Iris Worldwide, Havas Red and more

The IPA has released research, endorsed by ISBA, that explores the attributes, influences and workplace values of adland’s growing Gen Z to help improve generational understanding and enable greater partnerships and stronger mutual success between clients and agencies. 

As they become a more powerful force in the workplace, this new research ‘Defining the modern workplace’, carried out by Hall & Partners, highlights how Generation Z’s unique perspectives and values are beginning to reshape traditional work environments and shake up established understanding of client-agency relationships. The qualitative study connected with over 30 young agency professionals from creative, media and brand agencies, client leads and recruiters.

 WhoCanFixMyCar, the UK’s online marketplace for servicing and repairs, has appointed Hard Numbers as its new PR agency.

WhoCanFixMyCar connects over 800,000 drivers a month with Britain’s best local mechanics, mobile technicians, and dealerships annually. It has appointed Hard Numbers to steer its PR and marketing efforts. Hard Numbers is tasked with boosting WhoCanFixMyCar’s visibility among drivers and mechanics.

Iris Worldwide, the global creative network, has announced the promotion of Elisha Pearce to the role of Managing Director, Growth and Marketing, UK & EMEA and the appointment of Amy Green to the position of Growth Director, UK & EMEA as it seeks to drive further growth in the region.

Pearce, who started her career at Iris in 2007, is being promoted from her current position of Managing Director in the UK to take on a leadership role that will see her drive the growth of the network in the UK and Europe. Having successfully driven new business from existing clients including Pizza Hut, Delta, McCoy’s KP Snacks and Jack Daniel’s, she is now tasked with spearheading growth from new clients in key offices UK and Munich.

Wellness technology brand Therabody has appointed Havas Red UK as its retained agency of note, after working on a series of successful earned media and influencer campaigns together over the past nine months.

Havas Red has been tasked to help raise awareness and drive consideration of Therabody’s award-winning devices. The Therabody product range encompasses wellness, beauty and performance, with solutions to help relieve pain and stress and improve sleep, clinically proven skincare devices that deliver powerful results, and pro-grade devices for accelerated recovery and better performance. The product range Havas Red will support includes the percussive therapy device, Theragun, as well as Smart Goggles, TheraFace Pro and RecoveryAir.

Full-service integrated digital agency, Hallam, is growing its strategy team with the appointment of Jack Morgan as Head of Strategy.

Jack will lead Hallam’s strategic offering and strategy department, identifying and understanding their clients’ target audiences, and determining the most effective media mix to reach them. Alongside this, he will act as the leading strategic consultant for Hallam’s biggest clients.

Having previously held senior roles at Starcom, Jack brings with him over 10 years of experience, leading media communications, strategy and planning for some of the most recognised global brands.

Incubeta has appointed Tim Weller onto its board as non-executive chairman. Tim has been appointed to support Incubeta’s growth, due to an increase in client success and the evolving digital marketing landscape. This follows the agency’s recent acquisition of Persuasion Technologies

Founder of Incisive Media prior to its acquisition in 2022, and working with the likes of Superawesome, Trustpilot and PIXOMONDO, Tim has been instrumental in the success of multiple high growth companies. 

Tim will be applying his 40+ years of experience to drive the growth trajectory of the business forward – shaping Incubeta for the future, and providing strategic guidance to the agency’s leadership team.

Food brand Holy Moly has launched an outdoor advertising campaign for its guacamole with the help of independent creative agency AGIT8.

The creative features reactions from satisfied customers, but with expletives covered using the Holy Moly logo as a ‘sticker’, playing into the brand’s strapline ‘Purer, Tastier, Holier’.

The campaign features over 1,000 poster sites across the Greater London rail network, utilising 4-sheets and 6-sheets courtesy of National Rail, through JCDecaux Nurture programme. T 

In addition to the outdoor advertising, Holy Moly is developing a series of marketing activities designed to amplify the campaign’s reach and impact through paid and organic social media channels as well as tactical opportunities. 

OXI Mobile, the mobile network for social media lovers, has turned 50,000 fried chicken boxes into mobile phone stands in its latest creative campaign.

Inspired by the popularity of chicken shops* and the number of young people who use social media while eating in them, VOXI, alongside creative agency AMV BBDO created the VOXI Boxi, an ‘inventive’ cardboard fried chicken box with a revolutionary design that hacks the humble fried chicken box into a clever phone stand.  To launch the activation, VOXI enlisted the help of a chicken shop Bossman to promote the innovative functionality on social media. The VOXI Boxi chicken boxes are available across 51 chicken shops nationwide, including branches of Morley’s, Chicken Cottage and Chicken Valley.

The activation is part of a wider summer campaign that also includes OOH and three 20-second social media films starring best friends Frank and Syd, VOXI’s brains-in-jars brand mascots.

The Gang, a developer studio specialising in creating bespoke digital activations, has once again partnered with Vans, the leading skateboarding footwear and apparel brand, to blend skate into a new immersive experience on Roblox, Vans World 2.

Building on the success of Vans World, which reached 100 million visits on Roblox last year, Vans World 2 offers players new skate challenges and tricks to accumulate points for avatar customization. Forever focused on skateboarding, Vans World 2 supports Vans’ dedication to always pushing ways to experience skateboarding.

Vans World 2 will see Vans step beyond its SoCal heritage and invite users to engage their tricks against iconic global landmarks to unlock access to cities from Paris to Tokyo. The Gang’s cutting-edge visuals and soundscape elevate the experience. Fans and newcomers can fully immerse themselves into Vans World 2 with access to a limited-edition free emote – an avatar ‘emoticon’ – to celebrate skate tricks.