Interviews, insight & analysis on digital media & marketing

NDA Agency News: Born Social, the7stars, M&C Saatchi TALK and more

Perfomance marketing agency Journey Further has been appointed by British lifestyle brand Oliver Bonas to help drive its organic growth through Technical SEO and Digital PR. Journey Further won the account in a three-way pitch process, and will be responsible for improving organic visibility and rankings for the retailer. The agency will work collaboratively with the internal SEO and PR teams at Oliver Bonas on digital PR campaigns and technical optimisation, supported by its proprietary content relevancy tool – Salient. The appointment follows the retailer’s rapid online growth, and the approach will focus on pushing performance for the retailer for its fashion, accessories, gift and homeware lines.

Born Social has been appointed as social agency of record for Uber in EMEA. Using proprietary technology Uber connects users to transport, restaurants and retailers across two lines of business: Uber Mobility (Uber Rides) and Uber Delivery (UberEats). Following a competitive pitch, the agency partner will be delivering multi-channel social media for Uber in the UK, France, Germany, Portugal and Spain. The work will be delivered across both Mobility and Delivery and feeds into the brand’s ambition to make Uber a more empathetic brand for all. The agency will deliver a full service scope which includes strategy, creative, production, influencer and community management. 

Integrated tech marketing agency Fox Agency has been appointed to define, create, and deliver Beyond Now’s global brand launch. Beyond Now is a fast-growing ecosystem orchestration and digital platform provider. It began the rebrand process following a management buyout from BearingPoint in November 2021. Its ambition is to connect the now with the future, capturing opportunities for customers through ecosystem collaboration to power business growth. Through brand strategy and development, as well as website and video content, Fox Agency brought the vision to life with a new name, logo, visual identity, and values. Post-launch, Fox Agency will continue to work with Beyond Now to drive opportunity within the global telecommunications and technology markets, strengthening its proposition and ongoing awareness in the industry.

Affinity Water has launched its first ever TV campaign “Find & Fix Leaks” to show customers how the company is using the latest cutting-edge technology to find and repair leaks and conserve water across the South-East of England. Created by Supernova, the7stars’ creative production studio, the campaign builds on Affinity Water’s new colourful brand relaunch featuring rivers, wildlife, and ducks. The animated 30-second spot follows a network of water pipes and shows the work the company is doing to fix leaks from streams to houses, to keep “homes hydrated, and ducks elated.” The highly targeted audio and video campaign is planned by the7stars and runs for the duration of April across Sky AdSmart, YouTube and ITV Hub and is supported by Radio.

BetterCommerce, an API first headless and composable ecommerce platform, has announced a strategic partnership with LAB Group, a leading digital agency with multi-disciplinary expertise across technology, marketing, data-led human insights, communications and creativity. The partnership will support BetterCommerce customers by working with a leading agency whose expertise is in large scale digital transformation across multiple disciplines. LAB will also work closely with the team at BetterCommerce as a SI partner to deliver unique and seamless customer experiences across all sales touchpoints for ecommerce brands. With the suite of modules already offered by BetterCommerce, this partnership will help retailers and brands to build unique propositions for their end customers both online and offline.

Global communications agency M&C Saatchi TALK today has been appointed by Air France and KLM to  lead on its Consumer & Corporate PR in the UK & Ireland. Air France and KLM (part of the same group) operate an extensive network from the UK & Ireland with 19 departure points. As a result, the airlines were looking for an agency to really enhance their reputation following the pandemic. As the lead on Consumer and Corporate PR, M&C Saatchi TALK will focus on developing the overall consideration of both brands, alongside promoting the airlines strong sustainability credentials. M&C Saatchi Talk were appointed after a three-way competitive pitch process managed by Ingenuity London. There was no incumbent agency.