Interviews, insight & analysis on digital media & marketing

NDA Agency News: CTI Digital, Navigate Digital and 26PMX

UK technology, experience and digital marketing agency CTI Digital has announced a successful collaboration with British Gas, a leading energy supplier in the UK. The project, completed last month, utilised CTI Digital’s state-of-the-art UX lab and experts to conduct research on British Gas’s live chat widget, Cosmo, and inform future AI chatbot initiatives. CTI Digital’s purpose-built UX lab is designed to simulate a comfortable and familiar environment for user participants. Equipped with cutting-edge technology, including room cameras, screen capture, microphones, and advanced eye-tracking capabilities, the lab allowed researchers to capture every user interaction with the utmost precision. This comprehensive data collection facilitated in-depth analysis and the extraction of valuable insights. 

Navigate Digital has announced the addition of Wolf & Badger to its roster of esteemed clients. As their newly appointed Affiliate agency, Navigate Digital brings a proven track record and extensive expertise in affiliate marketing. Wolf & Badger expressed their enthusiasm for the partnership, stating, “Their proven track record and expertise in affiliate marketing holds great promise for our reach and driving sales growth. We’re confident that Navigate’s strategic approach and deep understanding of the affiliate landscape will help us connect with new audiences and unlock new growth opportunities.”

Performance marketing agency 26PMX has announced its appointment as the lead digital agency for PPC, paid media and affiliate channels for leading waterproof accessories provider Sealskinz. This strategic partnership marks a significant step in Sealskinz’s ambitious growth plan, supported by recent investment from retail magnate Ray Kelvin and Next plc. This announcement underscores Sealskinz’s commitment to leveraging innovative digital marketing techniques to enhance brand visibility and drive consumer engagement. Applying 26PMX’s digital expertise, the collaboration aims to maximise Sealskinz’s digital footprint and drive substantial growth by expanding its market reach.