The M&S Autumn 2024 Womenswear campaign, ‘Big Autumn Energy’, has been launched. Developed for the retailer by Mother Design and Mother. It is part of M&S’s ongoing journey to reshape for growth by broadening its appeal and elevating style perceptions. With an idea that drives fashion fame through a powerfully positive point of view on autumn life and style, the new campaign aims to continue to increase consideration amongst a broader, younger and more fashion-led consumer whilst continuing to appeal to its heartland. A 30-second film, directed by Lope Serrano, AKA Canada, showcases a high fashion aesthetic, punctuated by ordinary, everyday scenarios, from walking the dog to raking autumn leaves. Stylised and refined art direction is juxtaposed by the bold choice of music, the electronic dance track, Turn Down for What – by DJ Snake & Lil Jon. The campaign features model Lineisy Montero, as the star of her own personal catwalk, commanding attention and turning heads and she struts with energy and panache – going about everyday tasks in everyday life. Print and stills bring the spirit of the film to life with a similarly elevated style of execution. A second burst of the campaign, showcasing the Autumn 2024 Menswear collection, will launch in early October, based on the insight that men tend to wait until the weather has changed to buy clothing for the new season.
HAVAS Red (formerly Red HAVAS), the global PR agency micronetwork, has announced the addition of HAVAS Red Japan. This follows the network’s regional expansion last November, when it acquired a majority stake in one of India’s foremost PR consultancy firms, PR Pundit, which now operates as PR Pundit HAVAS Red. The latest announcement brings HAVAS Red’s merged media capabilities into a total of 19 markets around the world. Earlier this year, HAVAS Red announced its second market opening in Africa, with the opening of its office in Ivory Coast. In addition to Japan, India and Ivory Coast, HAVAS Red has offices in Australia, China, France, Germany, Indonesia, Italy, the Middle East (U.A.E., Saudi Arabia and Oman), the Philippines, Singapore, South Africa, Spain, the U.K. the U.S., and Vietnam. In August 2024, HAVAS Red introduced Industry by HAVAS Red, an end-to-end strategic communications service designed to help B2B clients drive meaningful connections with audiences across their value chain.
CTI Digital, a UK technology, experience, and digital marketing agency, has announced a new partnership with the Office for Students, the independent regulator of higher education in England. This agreement includes hosting, maintenance, and development services for the Office for Students website, the Uni Connect microsite, and support for its internally hosted intranet. The Office for Students selected CTI Digital to ensure a smooth operation and continual enhancement of these critical digital platforms. CTI Digital will conduct a comprehensive technical review, migrate code to their development platform, and set up robust local and production environments. Additionally, CTI Digital will provide managed hosting through Azure, 24/7 critical support, reactive support for minor changes, and continuous enhancements to improve its digital presence.
National Grid has unveiled a major new campaign to drive awareness of The Great Grid Upgrade, the largest overhaul of the UK electricity grid in generations. The campaign, which includes a new 40-second film, was developed in partnership with M&C Saatchi UK. This latest campaign burst aims to drive greater awareness of The Great Grid Upgrade and the benefits it will bring to the whole country, as well as showcase National Grid’s commitment to enabling a clean and affordable energy future, as it decarbonises the UK grid. The Great Grid Upgrade will carry more clean, secure energy from where it’s generated – like out in the North Sea by wind turbines – to where its needed most by UK homes and businesses, boosting energy security, affordability and helping the nation become more self-sufficient. It seeks to engage with a broad audience, creating a national conversation around the need to upgrade the grid, inviting viewers to visit NationalGrid.com to find out more about The Great Grid Upgrade and the positive impact it will have. The burst is running across TV, social, digital and audio channels. Media buying is by AMS Media Group and Mower.
Digital and social media agency Battenhall has announced a new client partnership with Nikon Europe. This latest win marks an exciting new chapter for Nikon as it expands its social presence in the golf laser rangefinder market in Europe and targets a broader audience through strategic digital marketing. As part of this collaboration, Battenhall has undertaken a comprehensive social audit and strategy development, setting the stage for the official debut of Nikon’s first Sport Optics golf social media handle in Europe. This initiative is designed to elevate the brand’s online presence within the golf market through insightful, thumb-stopping content, alongside a new influencer ambassador program. All content is aimed at golf fans and players of all levels.
Profile, the global thought leadership agency, has relocated to larger offices at the heart of London’s creative and tech centre. The new headquarters will provide the agency with further space to expand as it continues to stake out its position as the global thought leadership agency of choice for businesses and individuals. The new office is located in London’s creative Shoreditch region and a stone’s throw from Old Street, one of Europe’s leading tech hubs. The team will look after its global client base from the new headquarters. The agency has experienced growing demand from North America and the Middle East over the last 6 months alongside growing its European client base. Over the last 2 years, the thought leadership agency has grown from an initial founding team to nearly 15 team members as it taps into the growing demand for b2b thought leadership and executive thought leadership markets. The new office will provide breathing space for the agency to continue expanding in the medium-term. In the last 12 months, the agency has also grown its service offering from thought leadership PR and media coverage to comprehensive thought leadership services, including social media management, with a focus on LinkedIn, multimedia production, and thought leadership content creation.
Digital experience agency 7DOTS has been appointed by loading dock manufacturing company Rite-Hite Europe to develop its digital marketing strategy across Europe. Rite-Hite Europe has been a trusted provider of advanced solutions for increased productivity, safety, and energy efficiency in industrial operations for over 30 years. 7DOTS is supporting Rite Hite in improving the performance of their paid digital ad spend across six key European markets (DE, UK, FR, IT, AU, and Benelux), helping them achieve ambitious growth goals.
Leeds digital marketing agency Spike has been appointed by British Cycling to develop a new content strategy to help the national governing body ‘bring the joy of cycling to everyone’. The organisation aims to broaden its reach even further, engage new audiences and champion cycling as a means for social impact. Starting in September, the specialist growth marketing agency will help develop a new content strategy aimed at enhancing the organisation’s presence across all its online channels. Spike, which specialises in digital strategy, organic search, paid media, and PR, will support British Cycling with audience profiling, messaging development, channel prioritisation, and will help deliver a detailed content calendar. The agency will blend real-world insights and AI-driven synthetic data to inform customer journey mapping, content differentiation, and topic ideation that reflects the interests of cyclists and potential cyclists alike. The content strategy will help British Cycling not only to be recognised across the world as a high-performing national governing body but also to drive home the message of how they can bring the joy of cycling to everyone.
