Interviews, insight & analysis on digital media & marketing

NDA Agency News: Nudge PR, Imagination, The Wild by Jungle and more

London-based specialist food & drink agency Nudge PR has announced two new client wins – organic cereal brand Nature’s Path and Japanese kitchenware and knife specialists Kitchen Provisions. Nature’s Path comprises a line of organic cereals; Nudge PR has been chosen as their retained PR agency to communicate the outstanding quality and taste of the full range. Briefed with communicating the cereal brands’ clean ingredients deck, Nudge will implement a combined PR and social media strategy reaching target audiences of young families and professionals. With 4 branches in Borough, Stoke Newington, Soho and Coal Drops Yard, Kitchen Provisions are the experts in beautifully curated Japanese knives and kitchenware. Nudge will be implementing a PR campaign that encompasses key seasonal dates and gifting occasions, as well as promoting Kitchen Provisions in-store classes including their knife concierge service. The agency will also focus on the founder Tom Saunders, sharing his expertise with a target audience of foodies.

Publisher-powered social agency, The Wild by Jungle, has launched a nationwide campaign ‘No More Injury Time’ to raise awareness of the support available for anyone experiencing, or at risk of experiencing, domestic abuse and show they are not alone. To raise awareness, abuse survivors Rehema Muthamia, a Former Miss England, Influencer Flo Finch as well as charity ambassadors such as British Writer, Director and Actor Karen Bryson MBE have unveiled Shirt 38, an alternative England kit designed and created to symbolise a sobering truth: when we lose, she loses more. It represents the 38% rise in reported abuse cases when England men’s football team lose at a major tournament. The shirt reveal is part of the major campaign supported by women’s publisher Four Nine (a Jungle-born media brand), Solace, the National Centre for Domestic Violence (NCDV) and 13 actors, content creators and charity ambassadors and volunteers. They are urging those in need to seek help by calling national helplines on 0808 802 5565 (Solace) and 0800 970 2070 (NCDV).

Nestlé Lindahls, the high-protein dairy brand, is excited to announce the launch of its ‘Good Move’ out-of-home (OOH) brand campaign. In a first for the brand, the advertising will be featured across roadsides, bus stops, underground stations and in gyms & offices. Designed to inspire and celebrate the small, everyday decisions that contribute to a more active lifestyle, the campaign will be showcased on over 2,000 sites across the country. The Good Move campaign will be running nationwide, targeting over 36 million Brits over the course of three weeks. The campaign will be highly visible across more than 2,000 sites. This strategic focus ensures that the campaign resonates with and reaches a significant portion of Lindahls’ target audience.

Major League Baseball (MLB) London Series: Trafalgar Square Takeover, the 3-day baseball fan festival, is returning to London this weekend. The event will once more see the iconic landmark transformed into the ultimate baseball festival. This month, the New York Mets will take on the Philadelphia Phillies in a 2-game series at London Stadium. This will be the third staging of the MLB World Tour: London Series, which will run from June 7 to June 9. For another year, Imagination has teamed up with MLB to responsibly curate, craft and deliver the best of baseball culture in this epic 3-day event. At the centre of the festival will be a new and improved version of The Cage, MLB’s unique, immersive digital baseball experience. Updating The Cage to use the latest ball tracking technology, the game will give visitors the chance to smash home runs in Trafalgar Square, hitting real baseballs that are then digitally visualised to soar across London’s Skyline. The dimension-defying experience blends real life and virtual gameplay, offering an interactive and memorable moment for a whole new generation of baseball fans. In addition, on June 7, baseball legends Daniel Murphy and Chase Utley will team up with superhuman Gladiators Apollo and Fire to go head to head in The Cage.

Media Smart and the Advertising Association are renewing their awareness campaign ‘What’s the deal with political advertising?’ to help voters understand the ads by political parties they may see in the run up to the General Election. The campaign highlights a 10-point guide, freely available to download, which aims to improve political literacy, particularly among young people preparing to vote for the first time.  A 30” video creative, designed by Pearl & Dean Productions, part of CREATE at Pearl & Dean, will appear in Pearl & Dean cinemas and on BVOD on Channel 4, following clearance, subtitling, and delivery through Clearcast. Thought-provoking static executions of the campaign will feature on OOH with Open Media’s sites and from Next Gen Media in university accommodation and sixth form colleges. The industry has been urged to support with media inventory, where possible, to help maximise the awareness campaign and increase circulation of the guide.

Virtue Worldwide, a culture-first creative agency, has announced the launch of Pigeon, an accelerator and strategic consultancy for businesses looking to capture and create value in the culture economy. The accelerator will operate as part of Virtue Worldwide and is fronted by Amy Davies, Global VP of Foresight, and Jamison Duffield, Global Group Strategy Director. Pigeon is underpinned by a proprietary operating system. This AI-driven, big-data engine is trained to identify interrelated cultural territories that can drive new growth for brands. The engine is able to compare cultural influence between competitors, identify tastemakers and trending cultural nodes over time. Ultimately, this gives brands a first-mover advantage to occupy cultural spaces before competitors are even aware of them. 

With advertisers hungry for innovative creative opportunities, Spotify has launched Creative Lab, its new in-house creative agency. Working with brands and agencies to inspire, create and scale creativity, Creative Lab enables partners to build brand experiences that leverage the creative, cultural and contextual potential of Spotify to help advertisers reach its hyper-engaged audience of over 615 million. Brands like Rockstar Energy Drink and Aperol are already tapping into this offering, working with Spotify’s Creative Lab team to create innovative and customised experiences that delight audiences and drive real impact for advertisers.

The National Theatre has chosen leading digital agency, Bolser, to execute a global search engine and app store optimisation programme for its flagship theatre home streaming service in the UK and globally. Bolser will audit National Theatre at Home’s existing platform and assets to create a clearer journey for online users discovering the platform, while amplifying its search presence.National Theatre at Home was launched following the success of the NT’s streamed series of filmed plays in 2020. Sixteen productions resulted in 15m views in 173 countries.