Interviews, insight & analysis on digital media & marketing

NDA Agency News: Spekk, Social Element, Tribera and more

Luxury sleepwear brand Desmond & Dempsey has appointed digital advertising agency Spekk as its global agency of record for paid search and paid social, following a three-way competitive pitch. Spekk will now work closely with Desmond & Dempsey to further increase its considerable market share in the UK and Europe, and to accelerate growth in the US.The new paid media strategy, which will roll out this month, will seek to engage with a fashion-forward, high-income target audience. 

Samsung UK, in collaboration with global creative network Iris and Skateboard GB, has today announced the launch of a new campaign, “First Flips”. This new initiative aims to encourage more people to get on a skateboard and give the sport a go in the run up to the Olympic Games Paris 2024. It is part of Samsung’s broader ‘Drop in with Samsung’ platform, which seeks to boost awareness and consideration of Samsung’s Galaxy Z Flip5 foldable phone among Gen Z across the UK. The campaign is supported by a wider commitment from Samsung and Skateboard GB to help fund skateboarding lessons across the UK, following the Olympic Games Paris 2024. Running until early July, “First Flips” will leverage organic social media content via prominent talent’s Instagram, TikTok and YouTube channels, to reach and engage with Gen Z.

Global social media agency Social Element, announces that it has been chosen by McCarthy Stone, a leading provider of retirement living options, to revamp its social media strategy and develop a tailored playbook. McCarthy Stone wants to dismantle the preconceptions around retirement living and understand how its audience makes decisions at the later stages of life by developing a social media strategy that allows the business to map and engage with its community. Following a competitive pitch process, McCarthy Stone appointed Social Element to help gain a deeper understanding of the interests and priorities of its target audience to be able to craft organic social media content that resonates. Social Element will also develop a comprehensive community management playbook tailored to McCarthy Stone’s emphasis on community building. This will serve as a blueprint for ongoing engagement initiatives, ensuring that McCarthy Stone maintains a consistent and relevant presence across social media platforms.

SNAP LDN was appointed by Arriva Buses late last year to launch a new integrated brand campaign to drive behaviour change. The campaign aims to both drive modal shift and improve perceptions of buses and the service they provide. Bus transport has long been underappreciated despite its crucial role in serving countless people. Rather than being valued for the essential service they provide, buses are often seen merely as a commodity. However, buses are an intrinsic part of society at local, regional, and national levels. The “There’s a Bus for That…” campaign aims to change this perception. It is a unifying initiative that addresses different audiences and their specific transportation needs. The campaign seeks to instil a sense of pride in buses by highlighting their emotional and practical benefits, acknowledging the various roles buses play in people’s lives. The multi-channel campaign kicks off with a 60-second TV commercial titled “Meeting a friend… There’s a bus for that.” It tells the story of two young people meeting for their first date. The films were directed by Zak Razvi through Girl&Bear Studios. Carat managed the media planning and buying for the campaign, which will target regional audiences through BVOD, cinema, OOH, press, display, social media, and owned bus media.

Taylors of Harrogate has appointed integrated marketing agency Jaywing as its Digital Partner Agency for its UK brands, Yorkshire Tea and Taylors Coffee. Jaywing was chosen after a four-way pitch, with the Yorkshire-based agency appointed to provide a range of strategic and creative services to the brand, including brand development, website design and development, creative content production and social media  support. As Yorkshire Tea and Taylors Coffee’s digital partner, Jaywing will collaborate closely with the brands’ internal teams and agency group to optimise digital effectiveness, ensuring that they realise their full creative potential online. Jaywing commemorated their immersion day in proper fashion with the help of local sign painter Ben Stevenson of PMA Signs, at their head office in Sheffield. 

Tribera, a leading Midlands creative content agency, is proudly celebrating a successful six-months following its record-breaking year in 2023. Founded in 2019 by industry experts Fran Nolan and Andre Picart, the Birmingham-based agency had a great start to the year celebrating a huge win after being named on the Times Best Places to Work 2024 list, and the ‘Medium Agency of the Year’ at this year’s European Content Awards. The European Content Awards judges were enthused by Tribera’s creative and innovative approach to balancing people and profit – ensuring its Tribe is fulfilled at work, whilst still maintaining a booming business with first-class services. Since being one of the first Midland’s businesses to make the 4-day work week a full-term perk for all employees in 2021, members of the Tribe are only required to work 32-hours per week with no change to pay or benefits, and are entitled to work these flexibly. With accounts still receiving the same number of hours as they were during the previous five-day week, Tribera has reported a huge uptake in productivity and elevated results for its clients – demonstrating the positive effects a true work-life balance can bring to the workplace.

As the British General Election on July 4th approaches, Times Radio is excited to announce the launch of the Times Radio Election Bus tour. Broadcasting live from a studio within the giant branded tour bus, Times Radio will travel across the country to listen to the voices of local communities and highlight the political issues that matter most to them. Starting its journey travelling from Dover to London, the bus will visit key battlegrounds and politically significant areas up until polling day, including Glasgow, Cardiff, Bournemouth, Birmingham, and more. At each location, Times Radio will provide real-time updates, expert analysis, lively debates, and must-hear interviews, ensuring listeners are fully informed on every twist and turn of the election campaign. Along the way, the British public will be able to record messages for the next Prime Minister against a realistic No.10 Downing Street backdrop. Messages will then be incorporated into Times Radio’s programmes.

Cadbury, in collaboration with VCCP London has unveiled a new integrated campaign to introduce its latest indulgent creation, the Cadbury Dairy Milk &More bar. Cadbury Dairy Milk &More is innovative, with bigger chunks and more combinations of delicious flavours than ever before, available in two flavours, Cadbury Dairy Milk &More Nutty Praline Crisp and Cadbury Dairy Milk & More Caramel Nut Crunch. The idea behind the campaign is to celebrate the bar’s depth by showcasing the distracting power of the &More bar’s fillings, proudly celebrating that “there’s a lot to take in”. Central to the campaign is an out of home activation: a series of ’distracted’ ads. Within the poster, the eye-catching Dairy Milk &More bar grabs the attention of ‘neighbouring’ ads, the people featured within each can’t help but stare. As part of the activation, Cadbury has involved real independent businesses for the surrounding ‘distracted’ ads, providing each with a valuable spotlight and complimentary advertising. With media planning and buying led by Publicis Media, each poster is strategically placed at some of London’s most prominent digital sites including Euston and Waterloo, as well as flyposting locations up and down the country going live on 17th June. The OOH also plays on the theme of distraction, using contextual ads strategically placed in key locations such as bus stops and airports, reminding people that they should really be getting on their bus or picking up their luggage rather than staring at the &More chunk.

Wavemaker UK has collaborated with Immediate Media and Mail Metro Media on a multi-channel media and content partnership for Morrisons to shine a light on the expertise and service that Morrisons’ Market Street offers, providing quality fresh produce from Butchers, Bakers, Fishmongers and Greengrocers. The partnership signifies two exciting media element firsts. A five-month campaign brings to life all the reasons and all the great benefits of Morrisons’ Market Street, making it a destination for inspiration for cooks and customers passionate about food, across the breadth of the country. If it’s fresh fish you are after, prepared and filleted; a specific cut of beef, enough for two; or you want the freshest crunchiest carrots grown by British farmers all year round, then Market Street is the place for you. A central part of the campaign will see Morrisons becoming the first official supermarket partner of Good Food for the month of July. This will see digital advertorials, display takeovers, shoppable skins, a 16-page editorial feature in the Magazine with further supporting activity sitting across Olive. A dedicated Market Street Tab on the Good Food Website marks the first instance a brand has appeared in this format – an exclusive during the campaign period. On this tab, working alongside Good Food’s expert culinary team, Morrisons will showcase 40 unique new recipes with integrated editorial content, leveraging the extensive product and fresh produce knowledge of Morrisons’ Market Street colleagues—such as butchers, fishmongers, and bakers—along with the creative recipe skills of the Good Food team. The activity will also include newsletters to Good Food subscribers, a video content series and podcast host reads with Good Food experts. All supported by social and display activity driving to Morrisons’ Market Street hub on the Good Food website. The media activations will flex and constantly refresh in line with seasonal moments.