Interviews, insight & analysis on digital media & marketing

NDA News Roundup: Nest Commerce, Vivaldi, Snap and more

Nest Commerce has made a senior hire, appointing Lucy Downing as the company’s first client Director. Nest Commerce is a fast-growing paid social and creative agency that brings a bold perspective to brands such as Ted Baker, Decathlon, ME+EM and Crew Clothing. Downing’s role will be focused on client retention and growth, working with the agency’s growing portfolio of clients and 50 paid social marketers running campaigns on platforms including Meta and TikTok. She has 15 years of digital experience working across agency and in-house roles working with retail brands including The Body Shop, Mothercare, Tesco, Dr Martens and Burberry. 

Vivaldi, the independent global business and brand transformation firm has announced the appointment of Michael Monheim as Partner, Media & Entertainment. Monheim’s role will involve working with the consultancy’s existing roster of companies and growing its portfolio in the media & entertainment space on brand, business growth and transformation. Formerly the Vice President of Business Development for AccuWeather, facilitating partnerships in Europe and Latin America, Monheim brings decades of experience working in media and international markets. He previously helped grow the Axel Springer Group into a leading digital publisher and expanded its footprint in the Americas.

House of the Dragon is here! To celebrate, Snap and HBO Max are offering Snapchatters jaw-dropping new ways to engage with the show’s iconic dragons – through Snap AR. For the show’s premiere on Sunday 8/21, HBO Max will release a new selfie + world-facing AR Lens. The Landmarker Lenses offer Snapchatters an exciting, innovative new way to engage with the show – revealing AR renderings of the show’s dragons as they take over local Landmarks all over the globe.

Brett Edgar has been appointed Chief Executive Officer, North America, the first North American CEO VCCP in our 20-year history. Edgar joins the agency from 72andSunny, where she served as President. In her new role, Edgar will be responsible for overseeing the group’s New York office and its agency in San Francisco, M/H, as well as growing the business and further strengthening VCCP’s position within the North American market. Also joining from 72andSunny is Caroline Grayson, named Managing Director, New York, overseeing account management and the overall growth and operations of the New York office.

Norwich-based furniture retailer The Cotswold Company has appointed Leeds-based marketing agency CreativeRace to manage its SEO and Digital PR following a competitive pitch. CreativeRace will be working alongside The Cotswold Company team to deliver an integrated strategy aimed at elevating The Cotswold Company brand and organic success through SEO, covering digital PR as well as technical and content consultancy.

Vyne, the specialist pay with bank account-to-account (A2A) payments platform, has launched its SME proposition via a new partnership with Ltd., a global SaaS platform to create, manage and grow an online presence. The partnership will give Wix’s UK based merchants access to Vyne’s open banking payments infrastructure, enabling them to offer their customers the ability to pay directly from their mobile banking app. With seamless eCommerce now fundamental to successful retail, this partnership will give Wix’s merchants in the UK access to Vyne’s full stack pay with bank payment solutions, including receiving consumer funds, instant full and partial refunds, payouts, batched settlement with full reconciliation, and more.

Pinterest in collaboration with Waitrose is announcing the launch of the retailer’s latest campaign on the platform, showcasing its colourful variety in food choices for this year’s summer dishes. Raising awareness of its high-quality products and everyday food range, the supermarket brand will inspire Pinners to prepare tasty meals, utilising Pinterest’s immersive ad format, the Pin Extension, for the very first time.

Bynder, the global Digital Asset Management (DAM), company is pleased to announce the appointment of James Bodha as Chief Operating Officer to lead the company’s worldwide operations and strategy execution. Bodha is a seasoned technology leader with an impressive track record of scaling fast-moving entrepreneurial, private equity and VC-backed businesses, as well as US and European-listed organizations. Prior to Bynder, Bodha led the Executive team at Thunderhead for over 6 years, from a start-up to an established market leader in the emerging category of Customer Engagement, overseeing the company’s sale to Medallia, a Customer Experience pioneer, in February 2022

Fiverr International Ltd., has announced the release of a new hero campaign, “Team Up.” The new set of ads are a first for the company, as it targets much of its marketing and advertising to focus on mid to large sized businesses. The new business-to-business (B2B) approach comes as a result of an increasing number of companies flexing their in-house talent with freelance talent to increase adaptability, productivity and manage scalability. The “Team Up” hero video leads viewers into an office setting where employees are celebrating a farewell party for Marco, who turns out to be a remote freelancer on Fiverr and not an in-office employee. The concept and creative for “Team Up” was developed in-house from Fiverr’s creative team, a company-first compared to its previous brand campaigns, with additional assets provided by Fiverr talent. 

Pangiam has announced the appointment of Steven Greenway as President, Pangiam Commercial. In this role, Greenway will focus his more than two decades of commercial airline leadership experience on continuing Pangiam’s expansive growth in the secure movement of people and goods. Greenway has more than 20 years of global experience as an airline executive. His focus was often on digital leadership, loyalty, and rapid sustainable growth, with emphasis on guiding Low Coast Carriers (LCC). Steven was a founding member and Chief Commercial Officer for Peach, All Nippon Airways successful LCC; and Scoot, Singapore Airlines’ mid to long-haul LCC; plus, CEO of reward-U, the pioneering LCC loyalty/everyday program of HK Express. Most recently, he was President of Swoop, Canada’s first Ultra Low-Cost Carrier, and a subsidiary of the WestJet Group.