The move will see over 50 people from PwC joining MediaSense, including PwC Partner, Sam Tomlinson, who will join the MediaSense management team as Chief Client Officer.
The acceleration of AI has also contributed to the spread of fake reviews. Researchers analyzed Amazon data to find out that this marketplace alone has seen a 400% increase in AI-generated reviews since the launch of ChatGPT. The numbers are staggering and inevitably call for novel solutions that can help fight fake reviews. Public web intelligence is a powerful weapon in this fight, and companies increasingly use it to protect their brands.
Channel 4 Sales is teaming up with the official partners of the International Paralympic Committee (IPC) and ParalympicsGB, Allianz and Toyota
Ones to Watch is our new series looking at start-ups coming into the industry where we give young companies the chance to pitch their business. Our first compnay is Media Disco
StackAdapt appoints Ryan Nelsen as Chief Marketing Officer
Xapads has expanded into the UK market with the appointment of James Eppinger as Country Head
The NDA team will shortly be heading back to One Moorgate for the ‘legendary’ Trinity Summer lunch
Dentsu UK and Ireland had announced the appointment of Indy Saha as Chief Experience Officer (CXO), who will join its senior leadership team
If a brand promotes itself as inclusive, at some stage it will face a backlash. There are a lot of haters on social media – often amplified by bots and AI. The test of whether the brand really is inclusive (or whether its values are just performative) is in how it responds to that backlash
Advertising agencies, production companies and rights holders agree on at least one thing – AI is the train you cannot afford to miss – but as with every mindbending new piece of technology, there are a few false starts out of the station.
Media Smart, the advertising and media industry’s education programme, has partnered with the Advertising Association, the UK advertising industry trade body, to publish ‘What’s the deal with political advertising?’.
Sports media business Planet Sport and premium ticketing platform Seat Unique announce a partnership which will see Seat Unique become the Exclusive Hospitality and Premium Ticketing Provider across Planet Sport’s network.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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