Advertising
8 April 2025
Yes, AI helps us move faster. But in the rush to make marketing cheaper and more efficient, we are quietly stripping out the thing that made it powerful in the first place: critical thinking.
‘Ones to Watch’ is NDA’s new series where we provide young companies in the digital media industry the chance to pitch their business.Â
Here we meet Jean-Philippe Costa Mota, Head of Sales EMEA at in-car advertising platform 4screen…
Helen is the Senior Sales Director at LG Ad Solutions, a post she has held since Januray 2024. Previously she has held roles at Magnite and ESI in a nine-year digital career. We asked her to choose her Digital Hero.
Unlike regular personalisation, which uses a rules-based approach to differentiate individuals, hyper-personalisation typically uses machine-based learning to provide bespoke experiences across the customer journey. It’s why, for instance, eBay’s homepage looks different depending on who’s using it
Last year was a mixed bag for hiring. While recruitment activity picked up, decision-making often felt slow and cautious. Budgets were tightly controlled, especially for sales roles, with employers focused on candidates who could deliver immediate results.
Intent-led commerce is the solution to the biggest challenge of all: securing and retaining customers’ spend and loyalty. Retailers now begun to shift their strategic focus away from prioritising traffic, footfall and ever more product choice to understanding their customers’ intent – in other words, their ‘mission’
When you’re tired of choice, you’re tired of shopping. Harry Hanson-Smith of Dynamic Yield by Mastercard demonstrates how using AI to help curate consumers’ choices can dramatically improve the shopper experience – and drive up revenues as a result.
We need a robust framework to support ethical AI practices. However, growing concerns exist that we may be heading in the wrong direction. The incoming US administration’s stance on AI regulation is a prime example.
Talon, the independent global out of home agency, has unveiled its new global management team
Trinity Lunch Scotland will return to edinbugh in March.
Venatus, the gaming advertising technology specialists, has announced the appointments of Prabhu Prakash Ganesh as Chief Technology Officer, Fleur Bennett as Chief Publisher Officer and Dora Michail-Clendinnen as Chief Revenue Officer.Â