Erfan Djazmi: Marketing’s Big Bang: A coming together of adtech and martech
Marketing has had its own wall for twenty years. On one side, adtech answered a simple question: how do we reach more of the right people efficiently? It bought audiences through auctions, bid streams and impressions by the billions. On the other, martech answered a different question: how do we build a relationship with people we already know? It managed CRM records, email journeys and loyalty.
