Each day, New Digital Age gathers the most interesting digital marketing industry news from around the web…
CONSUMER
The Media Leader – Jack Benjamin, 9th September 2026
‘Personalisation risks becoming isolation’: Brits increasingly consume commercial media alone
Brits aged 16-34 now spend nearly half of their commercial media time in isolation from others, according to data published by the Institute for Practitioners in Advertising (IPA) today.
AI
The Media Leader – Jack Benjamin, 9th September 2026
AI is ‘supporting rather than disrupting’ increasingly concentrated ad market growth — for now
AI is not replacing the advertising economy. Instead, it is increasingly shaping who captures its growth, how efficiently advertising dollars are deployed, how campaigns are transacted, and where consumers spend their time.
CREATOR
Digiday – Alyssa Mercante, 9th September 2026
Forget AI-generated creators. There’s an army of people making content based solely on briefs. These “ghost creators,” or creators-as-a-service, are suddenly under the spotlight, but some marketers have actually been using them for years.
WARNER BROS
Daily Business – 8th September 2026
Warner Bros. Discovery To Embrace New Ad Technology
Warner Bros. is finding new ways to make advertising more personalised and measurable across their platforms. The company plans on using AI to create more relevant placements for advertisers.
DIGEST
ExchangeWire – Sheila Obeng-King, 9th September 2026
Digest: Brits Turn to Commercial Media Alone; ISBA Study Examines UK Retail Media Networks
In today’s Digest, we discuss IPA data showing Brits increasingly consuming commercial media alone, particularly among younger audiences, a new ISBA study putting UK retail media networks under the microscope, and Australia proposing a law that would let users switch off social media algorithms.
SOCIAL MEDIA
The Guardian – Luca Ittimani, 9th Seotember 2026
Trump administration to confront Australia over Labor’s social media algorithm plan
White House warns trading partners against ‘imposing digital services taxes, fines, and other forms of extortion’ on US tech sector
RETAIL MEDIA
Internet Retailing – Amanda Vlietstra, 9th September 2026
Retail media has entered its next phase – now comes the hard part
Why IAB Europe’s Retail Media Impact Summit 2026 is focusing on the questions that come after rapid growth.
