Each day, New Digital Age gathers the most interesting digital marketing industry news from around the web…
BIG TECH
Digiday – Jessica Davies, 7th September 2026
Google divestiture is dead — and publishers are fine with that
For many large publishers, the court’s refusal to force a Google AdX breakup didn’t land as a shock, or even much of a defeat. After years of tough talk about “teaching Google a lesson,” several senior commercial execs say the dominant feeling is more complicated: a mix of relief that the most disruptive scenario was avoided and resignation that, once again, nothing truly structural will change.
COMMERCE MEDIA
Digiday – Sam Bradley, 7th September 2026
Media Buying Briefing: Back-to-school brand spending on TikTok rises
Advertisers bumped up their TikTok spending 20-40% over the summer months as they worked to tempt consumers to open up wallets during the annual back-to-school sales period.
RETAIL MEDIA
Retail Week – Megan Robinson, 7th September 2026
John Lewis Partnership aims to generate nearly £300m from loyalty schemes and retail media
The John Lewis Partnership is striving to generate nearly £300m in extra profit from both its loyalty schemes and retail media arm as it continues its turnaround.
OOH
Little Black Book – Alex Reeves, 7th September 2026
How to Maximise Return on Investment with OOH
Brands and their agencies often fall into the ego trap of buying a massive ‘hero’ site, such as Piccadilly Lights, purely for the PR photo opportunity and the accompanying industry press release. But does that premium placement actually guarantee impact, or is it merely a vanity metric?
DIGEST
ExchangeWire – Sheila Obeng-King, 7th September 2026
In today’s Digest, we discuss The Trade Desk laying off 15% of its workforce as its CEO frames the cuts as a strategic reset, VodafoneThree launching a TV service and premium mobile tier in a UK market push, and DAZN Media+ unveiling an AI-powered Sales Agent to streamline video ad buying.
