Interviews, insight & analysis on digital media & marketing

Madfest

Sir Martin Sorrell at MAD//Fest 2026: “This is one of the most disruptive periods our industry has ever experienced”

Ad industry veteran Sir Martin

Agencies, General

Madfest Report: How IKEA is rewriting the rules of retail

In a passionate session at MAD//Fest, Belén Frau, Global Communication & Positioning Manager at IKEA Retail, discussed how the brand is expanding into new markets.

Madfest reports: *Don’t be a anker: How Nationwide rewrote the rules of financial services marketing

Northern Creative Powerhouse: How Manchester became a global hub for creativity

Mad Up North: Assessing Manchester’s cultural importance with Bez

Madfest Insights: Henry Mason shares the secret to navigating the overwhelm

Madfest Insights: If you go woke you go broke? That’s bullshit says Ben & Jerry’s

Eleanor Oakes 5 July 2023

Madfest Insights: Keep to your brand ethos says Tom Kerridge

Eleanor Oakes 5 July 2023

Madfest Insights: Everybody Hates You says Kenyatte Nelson

Eleanor Oakes 5 July 2023

Madfest Insights: Ben Walmsley discusses the challenges involved in transforming an iconic heritage print brand into a multi-platform digital brand

Eleanor Oakes 5 July 2023

Madfest Insights: John Vary, Futurologist at John Lewis & Partners discusses ‘designing a preferred future’

Eleanor Oakes 4 July 2023

Madfest Insights: ‘Being brave worked for us’ says Cadbury’s

Eleanor Oakes 4 July 2023

Madfest Insights: ‘Our experience of the pandemic and 2007 recession will help us ride the storm’ says Gary Neville

Eleanor Oakes 4 July 2023

Coca-Cola, AB InBev, McCormick launch £20k MAD//Fest innovation pilot briefs

Tyrone Stewart 22 June 2022

A Million Ads: “Personalisation is part of human evolution”

NDA Staff 12 July 2021

LiveRamp: ‘Consumers now expect personalised experiences’

Tyrone Stewart 12 July 2021

Incubeta: “It’s better to do fewer things really well”

Tyrone Stewart 9 July 2021

Permutive: ‘We can all be innovators of the privacy-first future’

Tyrone Stewart 9 July 2021