Each day, New Digital Age gathers the most interesting marketing and ad tech news from around the world…
Live blog
Performance Marketing World – Robin Langford
Cannes Lions Live Day 5: Creators take centre stage as trust becomes the new cultural currency
26th June – Cannes highlights
AdAge – Parker Herren, 26th June 2026
Cannes Lions takeaways that matter for the rest of 2026
On this week’s episode of Ad Age Insider, host Parker Herren recaps the news, trends and takeaways that have emerged from this year’s Cannes Lions International Festival of Creativity. From how the AI conversation has shifted to how agencies are approaching creator marketing and emerging ad formats, catch up on the industry buzz that will set the tone for the rest of 2026.
Digiday – Seb Joseph, Krystal Scanlon & Alyssa Mercante, 26th June 2026
Cannes Briefing: Creativity is moving beyond the agency model
Bose CMO Jim Mollica hasn’t used a creative agency in four or five years, he told Digiday. One CPG CMO, overheard at a dinner this week, said they no longer believe in agencies of record. They want ideas to come from anywhere — a creative agency, a creator, even AI. Creator-owned StudioB founder Olly Lewis met with several CMOs this week who want creator-made shows, not TV ads, as the baseline for their advertising.
Digiday – Kimeko McCoy, 26th June 2026
Inside the infrastructure behind Unilever’s creator force
Creators are no longer a media channel or transaction. It’s an entirely new marketing mode — at least that’s what the infrastructure behind Unilever’s creator strategy indicates.
Performance Marketing World – Robin Langford,, 26th June 2026
Cannes Lions Live Day 5: Creators take centre stage as trust becomes the new cultural currency
A power shift is happening across adland that encapsulated the Croisette this year; Creators are becoming more valuable to brands in a way that’s starting to skew tradtitional paid media channels.
Performance Marketing World – Bethany Lee, 26th June 2026
Has AI taken over Cannes Lions?
Enjoy PMW’s final ‘question of the day’ at Cannes Lions, where we search for answers to some of the industry’s most pressing questions.
FutureWeek – Serena Haththotuwa, 26th June 2026
From new tools transforming creative work, to campaigns reshaped by automation, we track the biggest shifts at the intersection of AI, media, and marketing. This week, Gap announces an AI-powered transformation, Adobe announces partnerships, and Omnicom Media and Netflix strike partnership.
VideoWeek – Tim Cross-Kovoor, 26th June 2026
In this week’s Week in Review: Sky reportedly agrees terms with ITV, Omnicom announces a slate of new streaming partnerships at Cannes, and Walmart buys French ad tech business Vibe.co.
Creative Salon – 25th June 2026
Cannes 2026: Creative Commerce; Creative Strategy, Luxury, Brand Experience; Innovation And More
Some picks from the latest set of Cannes Lions 2026 winners
