Interviews, insight & analysis on digital media & marketing

Ad World: today’s news from around the web

Each day, New Digital Age gathers the most interesting digital marketing industry news from around the web… 

ANTITRUST

AdExchanger – Allison Schiff, 2nd November 2026 (also reported by BigGo Finance)

Fox Doesn’t Want To Talk About Roku, But It’s Got Lots To Say About Tubi And Politics

Fox Corporation’s $22 billion acquisition of Roku is poised to clear U.S. Justice Department antitrust review and proceed under a consent decree, though terms are unsettled.

AI

Advanced Television – 3rd November 2026

Survey: 59% of organisations yet to deploy AI video

Research from bunny.net, a European provider of cloud infrastructure and content delivery networks (CDNs), suggests that while wider industry conversations remain focused on scaling, monetisation and next-generation video delivery, teams across the surveyed sectors remain fixed on one fundamental challenge: building infrastructure that can scale without increasing operational burden.

Law Commentary – Bridget Luckey, 2nd November 2026 

New York Bans AI Chatbots From Acting Like Friends to Kids

New York Gov. Kathy Hochul has signed a law banning artificial intelligence chatbots from posing as friends, romantic partners or other personal figures to minors, drawing opposition from business groups that argue the restrictions are overly broad and could violate constitutional protections.

COMMERCE

Digiday – Michael Bürgi, 3rd November 2026

Agency execs call for retail media to be holistically considered beyond the lower funnel

As it continues to expand in the number of channels and options, as well as the ad revenue placed into it, retail media is offering media agencies new opportunities to harness closed-loop measurement in a way that benefits both upper- and lower-funnel marketing efforts.

CREATORS

Digiday – Alyssa Mercante, 3rd November 2026

How political creators are juggling platforms to find the three Rs: reach, revenue and rules

Political creators need platforms that can deliver reach, revenue and clear rules. But no single platform reliably provides all three: YouTube offers ad revenue, Instagram can deliver huge audiences without paying creators and TikTok’s moderation and engagement can be unpredictable.

RETAIL

Modern Retail – Gabriela Barkho, 3rd November 2026

What DoorDash’s Instacart acquisition says about the modern delivery platform pitch

These days, delivery platforms have to offer more than just delivery services to brands and retailers. DoorDash’s announced plans to acquire Instacart for $17 billion point to the constant need to gain market share by diversifying services and offerings.

CTV 

Adweek – Kendra Barnett, 2nd November 2026

CTV Overtakes Cable in Political Ad Spend for the First Time in a Midterm

In the 2026 midterms cycle, political advertisers have spent $11.4 billion to date, up 28% from the 2022 midterms, according to data from AdImpact, a firm that tracks and analyzes ad spend.

AFFILIATE MARKETING

Performance Marketing World – Bethany Lee, 3rd November 2026

‘Videos are the new storefront’: YouTube adds Amazon to affiliate program

YouTube has announced that Amazon is joining its shopping affiliate program, strengthening its video commerce offering. The move means eligible UK creators will be able to tag Amazon products directly in their YouTube Shorts, long-form videos and livestreams and earn a commission anytime a viewer buys something.

News roundup

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