Each day, New Digital Age gathers the most interesting digital marketing industry news from around the web…
AI
The Media Leader – Charli West, 9th November 2026
New AI effectiveness platform aims to bring econometric measurement to smaller businesses
The company combines AI agents with human specialists to make marketing effectiveness more accessible. Delphio, an independent agentic marketing effectiveness and foresight platform, has launched with the aim of making sophisticated measurement more accessible to businesses that have traditionally been priced out of it.
Social Media Today – Andrew Hutchinson, 8th November 2026
Meta’s AI ads included unapproved discounts
Recent reports found that the artificial intelligence-powered ad tools posted discount offers to customers even with promotions turned off
CREATORS
Digiday – Alyssa Mercante, 9th November 2026
How performance metrics are rewriting creator rate cards
Any creator asking for media dollars better have the reporting to back up the request. Advertisers aren’t cutting checks just on follower count and virality anymore. To ink a creator deal, advertisers are asking for cost per lead, cost per conversion, earned media value and other performance metrics. In some cases, some brands are asking for Instagram link clicks and engaged YouTube views up front to determine if a creator is worth the ad spend.
BIG TECH
Business Matters – Amy Ingham, 9th November 2026
Meta to launch Muse AI assistant in UK within weeks
Meta is preparing to launch its Muse AI assistant in the UK, with retailer partnerships planned to let users discover and purchase products through the platform. Muse has already attracted more than 11 million users in the US and Canada, with shopping reportedly its most popular use.
Forbes – Bernard Marr, 9th November 2026
Is Google Losing The AI Search Battle To Itself? (also covered by Mashable)
Google is facing challenges as AI search answers reduce the need for users to click through to external websites. In 2025, Search and other advertising generated $224.5 billion, but Alphabet’s shares fell 12 percent following reports of slower search growth and AI costs.
BBC – Nathan Williams and Zoe Kleinman, 8th November 2026
Nvidia launches investigation into CEO’s affair with suspected Chinese spy
Nvidia has launched an independent investigation into whether CEO Jensen Huang was targeted by Chinese intelligence, following allegations involving a business executive linked to restricted AI chip exports.
