Each day, New Digital Age gathers the most interesting digital marketing industry news from around the web…
CREATORS
Digiday – Alyssa Mercante, 12th November 2026
TwitchCon is at a crossroads as creators question its value
TwitchCon remains a draw for brands and streaming companies, but some creators say the cost, safety concerns and uncertain payoff have made the annual convention harder to justify.
Business Insider – Lara O’Reilly, 11th November 2026
Tano raises $4m to automate creator marketing with AI agents
UK-based startup Tano has raised a $4m seed round led by Cherry Ventures. Its platform uses AI agents to identify creators and manage campaign activity, including outreach, contracts and payments.
RADIO
The Media Leader – Charli West, 12th November 2026
Radio outperforms in study analysing relationship between attention and emissions
Study by Ebiquity, Lumen and Net Zero Media aims to encourage advertisers to consider environmental impact alongside campaign effectiveness.
MARKETING
Performance Marketing World – Heather Sandlin, 12th November 2026
Only 28% of marketers can prove marketing drives growth – report
Despite 69% of organisations increasing their marketing budgets over the past two to three years, few can demonstrate a clear link between investment and business growth.
LLMs
The AI Insider – James Dargan, 12th November 2026
Adobe Opens Creative Cloud to Third-Party Chatbots via MCP and Expands AI Across Its Apps
Adobe has released a local Model Context Protocol (MCP) integration allowing third-party chatbots, including ChatGPT, Claude and Gemini, to access features across its Creative Cloud applications.
PUBLISHER
The Media Leader – Jack Benjamin, 11th November 2026
ITV reports ‘weakened’ ad demand in H2 as it plans £30m in additional cost savings
ITV reported an 8% decline in Q3 advertising revenue, citing economic uncertainty, competition from global streaming platforms and less healthy food advertising restrictions. Digital advertising revenue grew 6%, but the broadcaster expects total advertising revenue to fall by 5-10% in Q4.
DOOH
Digital Signage Today – 11th November 2026
Vistar Media enhances audience segment for DOOH
Vistar Media, a provider of technology solutions for out-of-home media and part of T-Mobile Advertising Solutions, has debuted enhanced audience segments for digital out-of-home activation.
CONSUMER
The Verge – Lauren Feiner, 11th November 2026
United won’t let your AI agent book your flight
United Airlines is blocking third-party AI agents from completing flight bookings, citing privacy, security and regulatory concerns. The decision highlights the challenges travel businesses face as AI assistants become more involved in consumer discovery and booking journeys.
META
HelloPartner – 12 November 2026
Meta’s Muse is coming to the UK, and affiliate pixels stay blind
Shopify’s own guidance says third-party attribution tags do not fire when a sale completes on Meta, though discount codes still work.
