Each day, New Digital Age gathers the most interesting marketing and ad tech news from around the world…
OOH
The Media Leader – Charli West, 3rd June 2026
UK OOH reports strong start to the year with 15% revenue growth in Q1 2026
Out-of-home (OOH) advertising revenue grew 15% year-on-year in Q1 2026 totalling £341.2m, reports Outsmart, the UK trade body for the OOH advertising industry.
AFFILIATE
Performance Marketing World – Bethany Lee, 2nd June 2026
Minecraft launches first-of-its-kind affiliate program
Designed to scale, the new offering could become one of the largest affiliate ecosystems in gaming.
PODCASTS
Performance Marketing World – Joseph Arthur, 2nd June 2026
Video podcasts now competing with linear TV and streaming for “prime-time” viewing – report
As the popularity of video podcasts continues to grow, advertisers may feel compelled to re-evaluate the ad dollars they commit to the medium.
AI SEARCH
The Guardian – 3rd June 2026 (also in Performance Marketing World, BBC, Perspective Media, The Tech Buzz)
UK media groups given power to opt out of Google AI search summaries
Watchdog says ‘publishers will now have effective tools to prevent content being used to power AI features in search’
ADVERTISING
Campaign – Will Green, 3rd June 2026
UK advertising exports hit £19.4bn with international campaign planned
UK Advertising Exports Group will rebrand with international campaign launched at Outernet London.
PUBLISHERS
VideoWeek – Tim Cross-Kovoor, 2nd June 2026
Mantis Launches ‘Mantis Video’ to Help Publishers Compete for Video-First Briefs
Brand safety has often been a thorn in the side of premium publishers. In theory, it should work in their favour.
