Each day, New Digital Age gathers the most interesting marketing and ad tech news from around the world…
WORLD CUP
Digiday – Alyssa Mercante, 10th June 2026
Brands turn to creators to build World Cup buzz amid a logistics nightmare
The 2026 World Cup kicks off on June 11, and the global soccer event is posing thorny challenges for brands looking to activate around it. With games spread across the United States, Mexico, and Canada, transportation difficulties and rumors of shady ticket reselling, there’s a growing tension between the scale of the event and how accessible it actually feels to fans.
Financial Times – Daniel Thomas, 9th June 2026
ITV set for World Cup ad record as AI groups pile in
Spending by US tech companies and expansion of 2026 tournament lift revenues at struggling UK broadcaster
Modern Retail – Mitchell Parton, 10th June 2026
The World Cup is a big chance for retail media to prove itself to advertisers
The entire retail media industry, from networks to agencies and tech platforms, is showing up in full force to promote brands during the World Cup and prove the effectiveness of the sector.
BIG TECH
Performance Marketing World – Joseph Arthur, 10th June 2026
Google expands creative performance testing capabilities within PMax
New update moves creative testing in PMax beyond specific KPIs, highlighting an asset’s impact on overall campaign performance.
AI
AdExchanger – Alyssa Boyle, 10th June 2026
Marketers Are Getting Used To AI In The Ad Stack
A woman with wavy hair speaks passionately at a panel discussion, gesturing with her hands. The background features event branding.
CONSUMER
Performance Marketing World – Bethany Lee, 10th June 2026
More than half of Gen Z prefer shopping in-store
New findings from Snapchat challenge assumptions that younger consumers prefer the speed and convenience of digital-first shopping experiences.
Marketing Dive – Sara Karlovitch, 9th June 2026
Media spend on customer acquisition accelerates amid rush to AI: Gartner
Media spending funneled to conversion and awareness jumped 10% from 2024.
CTV
Internet Retailing (also in Advanced Television) – Paul Skeldon, 9th June 2026
CTV has evolved from an emerging channel into a core part of media investment strategies across Europe, with a recent survey by Rakuten TV finding that 100% of professionals either actively use or plan to integrate CTV into their media mix, while 70% of respondents across Europe plan to increase their CTV investment over the next 12 months.
NEWS WEBSITES
Press Gazette – Alice Brooker, 9th June 2026
World’s biggest news websites ranking: Traffic decline is global issue
New ranking of the biggest news websites in the world in any language.
