Each day, New Digital Age gathers the most interesting marketing and ad tech news from around the world…
30th June 2026
AI
IT Brief – Sofiah Nichole Salivio, 30th June 2026
Britons wary of AI making shopping decisions for them
Dentsu has published research showing that 65% of UK consumers are uncomfortable with AI making purchases on their behalf, highlighting a limit to consumer trust as AI shopping tools become more widely used.
MediaPost – Laurie Sullivan, 30th June 2026
A Word That ‘Broke’ Google AI Overviews
Searching for the word “ignore” on Google AI Overviews “broke” the technology in May, because it treated the query as a command instead of a dictionary definition, Reid said.
STREAMING
Digiday – Mitchell Parton, 30th June 2026
Streaming is the next frontier for Walmart’s, Kroger’s ads businesses
Streaming is becoming an important part of many retail media networks’ growth strategies, as retailers believe that shopper data can help advertisers prove their TV ads lead to sales.
Digiday – Ronan Shields, 30th June 2026
Ad tech Briefing: Walmart’s Vibe deal is a reminder not to spend too long courting Madison Avenue
If you’re reading this, there’s a high likelihood that you’re filing expense claims and sending follow-up messages, hoping to make good on verbal commitments made during rosé-fuled discussions at Cannes Lions Festival of Creativity last week. Hence, I’ll make this one relatively quick.
Reuters, 30th June 2026
Australia sues Amazon unit over alleged breach via Prime Video ads
The Australian Competition and Consumer Commission (ACCC) alleged that between November 2023 and August 2025, Amazon Australia used unfair Prime Video contract terms to make negative changes for over 1 million annual subscribers without offering compensation.
INFLATION
Retail Week – Hugh Radojev, 30th June 2026
Inflation unchanged as summer discounting keeps shop prices flat
Shop price inflation was unchanged in the month of June, as summer discounting by retailers kept costs for customers down.
DIGEST
ExchangeWire – Caroline Sheedy, 30th June 2026
Digest: Comcast to Spin Off NBCUniversal and Sky; AI Crawler Controls
In today’s Digest, we discuss Comcast’s plan to spin off NBCUniversal and Sky into a standalone media company, a new Beehiiv-Cloudflare partnership giving independent journalists more control over AI crawlers, and fresh warnings that Google’s AI-driven changes to Discover could further squeeze publisher referral traffic
CANNES
PMW – Joe Arthur, 30th June 2026
‘AI was the connecting thread running through everything’: Cannes Lions 2026 review
To help ensure you don’t miss anything of consequence, PMW spoke to a panel of performance experts who were on the ground at Cannes, asking them to reflect on the key themes, discussion points, and lessons learned.
RETAIL MEDIA
EMARKETER – Peter Clark, 29th June 2026
FAQ on Amazon advertising: Retail media dominance, Prime Video scale, and agentic ad tools
Amazon has built the fastest-growing major ad business in the US by stacking three assets: unmatched purchase data, the dominant retail media network, and a streaming service with hundreds of millions of ad-supported viewers. In 2026 it is adding agentic AI tools that plan and run campaigns end to end.
Martech Cube – Reporters, 29th June 2026
John Lewis Partnership Enhances Retail Media Strategy With Kevel
The John Lewis Partnership has appointed Kevel to power its on-site retail media network, across both the John Lewis and Waitrose websites.
