Each day, New Digital Age gathers the most interesting marketing and ad tech news from around the world…
ECONOMY
Retail Week – Megan Robinson, 13th July 2026
England’s World Cup win provides footfall boost for night-time economy
England’s World Cup win over Norway on Saturday night/ early hours Sunday morning provided a boost in visits for the country’s night-time economy.
CTV
Digiday – Alyssa Mercante, 13th July 2026
How streaming creators built a new broadcast blueprint at the World Cup
As the 2026 FIFA World Cup nears its conclusion, a parallel broadcast has emerged alongside the official TV feed: creator-led livestreams from inside the stadiums and FIFA fan zones on Twitch and YouTube. This creator coverage isn’t colour on top of the main feed — it’s a new broadcast layer built around community, drawing in younger viewers who show up for the streamer first and the soccer second.
AdExchanger – Alyssa Boyle, 13th July 2026
This K-Beauty Brand Is Collapsing The Marketing Funnel To Grow Its US Customer Base
The “K” in “K-beauty” stands for “Korean.” But it should also stand for “kaboom” because Korean beauty product sales are exploding internationally, especially in the US market.
M&A
The New York Times – David McCabe, Benjamin Mullin & Lauren Hirsch – 12th July 2026
States Prepare Lawsuit to Block Paramount’s Merger With Warner Bros.
State attorneys general are said to be getting ready to file a lawsuit as soon as this week to halt the $111 billion deal, a potential major obstacle.
FRAUD
AdExchanger – Allison Schiff, 13th July 2026
One Strike And Ad Scammers Are Out (In The UK)
On Friday, Ofcom (the UK’s regulatory and competition authority for communications) proposed a set of laws that would hold social media platforms and search engines accountable for hosting scam ads.
MOBILE
Marketing-Interactive – Dhanya Vimalan, 13th July 2026
Mobile web display emerges as digital advertising’s biggest quality risk
Mobile web display has emerged as the biggest source of media quality risk for advertisers despite broader improvements across the digital advertising ecosystem, according to new research from Integral Ad Science (IAS).
