RETAIL MEDIA
MediaPost – Colin Kirkland, 16th July 2026
Snapchat, Dick’s Partnership Aims To Bridge Retail Media Ad Gap
Snapchat has announced a strategic partnership with Dick’s Sporting Goods’ media division focused on providing advertisers with insights on how campaigns on the social-media platform impact in-store sales. Per the partnership, advertisers will be able to access data collected via LiveRamp – a private data collaboration platform for brands – that aims to connect upper-funnel social engagement signals on Snapchat to Dick’s retail sales.
LEGISLATION
PR Week – Julia Walker, 17th July 2026
What the FDA’s pharma ad rule could mean for digital for digital and creators
The FDA’s pending regulation could affect influencer campaigns and disclosures on fast-paced platforms like TikTok.
SOCIAL MEDIA
Social media today – Andrew Hutchinson, 16th July 2026
X adds Grok-powered insights to Ads Manager
The move represents the platform’s latest artificial intelligence integration advance, and could eventually lead to full advertising automation.
CTV
AdExchanger – Victoria McNally, 16th July 2026
Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest
Netflix knows it’s in trouble. Or, rather, it knows people think it’s in trouble. The streaming service – on paper, at least – posted decent numbers during its Q2 earnings report on Thursday. Revenue in the second quarter grew 13% YoY from $11.1 billion to $12.6 billion, in line with guidance.
Reuters – Lisa Richwine, 16th July 2026
Netflix earnings forecast disappoints Wall Street, shares tumble
Netflix forecast third-quarter revenue and earnings on Thursday that fell short of Wall Street targets and said it would cut the frequency of viewing-hours reports as the company seeks new avenues of growth.
AGENCIES
MSN, Adria Calatayud, 16th July 2026
Publicis raises guidance on new business wins
Publicis Groupe raised its annual guidance, saying new business wins give the company confidence in its ability to keep up momentum after top-line growth accelerated in the second quarter.
AI
Little Black Book – 16th July 2026
Pittsburgh Indie Brunner Acquires AI Platform AdSkate
The agency says AdSkate’s proprietary AI technology and analytics capabilities will strengthen its offering in creative performance measurement, campaign optimisation and audience insights
PUBLISHERS
The Media Leader – Jack Benjamin, 16th July 2026
Beehiiv launches programmatic advertising, community-building features
Beehiiv launches programmatic advertising, community-building features
Newsletter-first content platform Beehiiv is introducing programmatic ads as part of a broader update to its creator services.
