Each day, New Digital Age gathers the most interesting digital marketing industry news from around the web…
HOLDCOS
The Media Leader – Jack Benjamin, 25th August 2026
WPP files to seal Foster complaint, arguing allegations ‘immaterial’ to case
In a legal filing on Thursday, lawyers for WPP responded to claims in an amended filing by a former executive suing the company for wrongful termination and retaliation, arguing the claims should be struck from the public record.
AI
Performance Marketing World – Joseph Arthur, 25th August 2026
Google revamps testing and planning tools in AI Max for Search campaigns
The upgrades will create a simplified process for assessing how changes to several key campaign variables will impact overall performance.
Digiday – Digiday Editors, 25th August 2026
Ad Tech Briefing: AI advertising’s measurement problem is really a governance problem
Observers hope adland won’t repeat past mistakes, especially as it looks to develop standards for measuring how ads will work in LLMs, many of which are set to become the primary means of accessing information. Jaded observers of the past will note that the stakes have never been higher, and equally lament how the deck has never been stacked more in the favor of Big Tech, but let’s get into the weeds a bit before jumping to conclusions.
RETAIL MEDIA
Modern Retail – Mitchell Parton, 25th August 2026
Topgolf hasn’t done much retail media, licensing. Its new CEO wants to change that
The new CEO of Topgolf believes the brand has significant opportunities to grow revenue both within its entertainment venues and at outside retailers.
CREATORS
Digiday – Alyssa Mercante, 25th August 2026
X creates a new revenue model for creators — but will it actually win them over?
X is launching a new revenue model for creators next month, called the Original Content Rewards Program, that will reward creators who produce “original, high-quality content” that is a reflection of their creativity and expertise, according to the official announcement.
DIGEST
ExchangeWire – Sheila Obeng-King, 25th August 2026
In today’s Digest, we discuss Amazon being sued over its use of Twitch streamers’ videos to train AI models, UK digital infrastructure investment reaching dot-com era levels amid the AI data center boom, and Shein preparing to debut in Hong Kong at a valuation well below earlier expectations.
ANTITRUST
TechCrunch – Lauren Forristal, 24th August 2026
Zillow and Redfin settle FTC antitrust case
Zillow and Redfin have reached a settlement with the Federal Trade Commission (FTC) and five states, ending a legal fight over a 2025 partnership that the FTC claimed hurt competition in the rental-listing market. The settlement was announced on Monday, just as the case was scheduled to head toward trial this morning.
