Each day, New Digital Age gathers the most interesting digital marketing industry news from around the web…
AI
The Media Leader – Jack Benjamin, 16th September 2026
Ofcom: One-fifth of Brits use AI chatbots for news, but trust is limited
Nearly three-quarters (73%) of adults say they now access news using online intermediaries including social media, video-sharing platforms, search engines, news aggregators and AI tools, compared to just 57% who say they access news directly through publishers’ websites and apps.
CREATOR
IAB UK – Beatriz Vieira, 15th September 2026
UK creator revenue to surpass £1bn for the first time in 2026
First-of-its-kind IAB UK study sizes the UK creator partnerships market, forecasting 26% growth to £1.217bn this year.
RETAIL
Modern Retail – Gabriela Barkho, 16th September 2026
Brands refocus on physical retail as AI disrupts digital customer acquisition
Fashion and beauty brands are leaning on stores, events and human service as AI continues to reshape their digital marketing playbooks.
SOCIAL
MediaPost – Steve McClellan, 15th September 2026
Tinuiti Unveils Ad Fatigue Tool For Meta Platforms
New York-based media agency Tinuiti announced today that it has built a new tool that helps advertisers spot when their Meta (Facebook and Instagram) ads are becoming less effective because consumers have seen them too often or because there isn’t enough variety in the creative.
BIG TECH
Performance Marketing World – Robin Langford, 15th September 2026
‘Meta One’ goes live: Meta just turned its platforms into a paid marketing stack
From £11 a month, the tech giant wants marketers and creators to pay for a new arsenal of AI, publishing and analytics tools designed to drive better performance across Facebook, Instagram, Meta AI and WhatsApp.
RETAIL MEDIA
Beet.TV – Robert Andrews, 16th September 2026
Retail Media’s Expansion Beyond the Aisle is Forcing Marketers to Rethink the Entire Funnel
A year ago, retail media meant building e-commerce platforms and optimizing sponsored product listings.
CTV
Marketing-Interactive – 16th September 2026
YouTube coming for bigger budgets as connected TV audience grows
YouTube is sharpening its pitch for a bigger slice of TV budgets, claiming its presence on the main household screen is delivering advertisers stronger returns than traditional linear TV.
