Each day, New Digital Age gathers the most interesting digital marketing industry news from around the web…
LAYOFFS
The Media Leader – Jack Benjamin, 18th September 2026
Reach to cut 13% of commercial roles as part of wider restructure
Reach, the UK’s largest news publisher, is planning to cut 13% of commercial staff — equivalent to around 65 roles — following a collapse of referral traffic from AI search and social media.
AI
WSJ – Robert McMillan, 17th September 2026
Hackers Used Anthropic’s Claude to Break Into OpenAI
Two weeks after a swarm of AI agents broke out of containment at OpenAI to hack the company Hugging Face, the ChatGPT maker learned about another AI-powered intrusion—and this time it was the target.
EMARKETER – Marisa Jones, 17th September 2026
AI-generated advertising rules are fragmenting, complicating creative and compliance
California governor Gavin Newsom signed a law on Wednesday requiring disclosures on any video or audio advertisement using AI-generated performers. The bill also prohibits the continued use of ads currently in violation of the new law.
GOOGLE ANTITRUST
Business Insider – Lara O’Reilly, 17th September 2026
The key takeaway is that Google — which operates an ad server that publishers use to manage and sell ads, the buying tools that help marketers buy ads, and an exchange that connects the two — won’t be able to give its own services preferential treatment in auctions for ads that appear on websites across the open internet. The remedies will apply globally for six years.
RETAIL
Retail Gazette – Kieran Howells, 18th September 2026 (also in The Caterer)
Consumer confidence edges up ahead of crucial golden quarter
UK consumer confidence improved marginally at the end of the summer, although shoppers remain cautious about the economy and big-ticket spending ahead of the crucial golden quarter.
STREAMING
Advanced Television – 17th September 2026
Study: 73% of advertisers plan live sports streaming investment
Live sports remains one of advertising’s most valuable environments for reaching passionate fans at scale. As sports viewing shifts across screens, advertisers are increasingly following those fans to streaming TV.
COMMERCE MEDIA
Decision Marketing – 17th September 2026
Confused.com offers intent data to non-finance brands
Confused.com has jumped into bed with Epsilon for a new offsite media platform, which enables advertisers to target its comparison-shopping audiences beyond those seeking insurance for the first time.
DOOH
More About Advertising – Emma Hall, 17th September 2026
Ocean Outdoor partners with Cityz Media in Klépierre’s French shopping centres
Ocean Outdoor, the Digital Out of Home (DOOH) advertising company, has entered a partnership with Cityz Media, one of France’s main Out of Home and DOOH media owners.
FAST
Advanced Television – 17th September 2026
FAST: A New Frontier for Creators
Fast Channels TV recently explored why content creators should be taking free ad-supported streaming TV (FAST) seriously. Now, they’re setting out how creators can make the most of the opportunity and take their content from social media to the big screen.
