Each day, New Digital Age gathers the most interesting digital marketing industry news from around the web…
AI
Performance Marketing World – Robin Langford, 22nd September 2026
Amazon blocks Meta’s Muse AI agent from shopping on its site
Amazon has blocked Meta’s Muse AI shopping agent over security and unauthorised-access concerns. The dispute highlights a broader battle for control of the customer journey as AI agents increasingly handle product discovery and purchases.
Digiday – Ronan Shields, 22nd September 2026
Ad Tech Briefing: Google’s ad tech remedies arrive just as the platform battle moves to AI
Google has finally been told how it must change the ad tech machinery at the center of its antitrust defeat. But as regulators attempt to pry open one vertically integrated advertising stack, the industry is busy building new ones.
AFFILIATE MARKETING
The Industry.Beauty – Sophie Smith, 21st September 2026
CGC launches performance division spanning influencer, AI search and affiliate marketing
Global communications agency CGC has launched CGC Performance, bringing influencer partnerships, paid amplification, user-generated content, AI search and affiliate marketing into one digital-first division.
BROADCASTERS
The Guardian – Mark Sweeney, 22nd September 2026
‘A losing battle’: will UK public service broadcasters survive amid US onslaught?
Over the course of the summer the crisis facing the UK’s biggest public service broadcasters (PSBs) – the BBC, Channel 4 and ITV – has reached fever pitch amid announcements of deep job cuts and talk of business models unfit to face up to the deep-pocketed streamers.
RETAIL MEDIA
The Economic Times – 22nd September 2026
McDonald’s turns its menu screens into a new money-making machine
The fast-food chain is testing advertisements from other brands on menu screens at select company-owned US restaurants. The trial places the ads after customers have completed their orders, effectively turning the waiting period between checkout and pickup into potential advertising inventory.
SOCIAL MEDIA
Social Media Today – Andrew Hutchinson, 21st September 2026
Threads advertisers will no longer need an Instagram account
Meta is changing its Threads ad creation process so that advertisers will no longer need to have a matching username on both Threads and Instagram to run promotions.
