Each day, New Digital Age gathers the most interesting digital marketing industry news from around the web…
AI
Performance Marketing World – Robin Langford, 24th September 2026
Scope3 rebrands as Apostra in pivot from sustainability to agentic AI
The company behind the carbon measurement platform Scope3 is rebranding as Apostra as it completes its shift away from sustainability and into agentic AI media buying.
Reuters – 23rd September 2026
YouTube unveils AI creator tools, shopping features at annual event
YouTube unveiled a slate of artificial intelligence tools, shopping updates and personalised viewer features on Wednesday at its annual Made on YouTube event in New York City.
BBC News – Harry Sekulich, 23rd September 2026
Rogue OpenAI agent ‘infiltrated’ Australian government website in world first
A rogue OpenAI agent hacked an Australian government website in June and accessed private data in what experts say is the first known case of its kind in the world.
Marketing Report – Bob Koigi, 24th September 2026
Smartly brings AI creative tools to LinkedIn Ads
Marketers can use the platform to personalise creative, produce and adapt video assets, and use performance insights to inform subsequent campaigns.
DOOH
MediaPost – Rob Williams, 23rd September 2026
Programmatic DOOH Finally Has Global Number: $1.34B
Global programmatic digital out-of-home advertising spending reached $1.339 billion in 2025, according to the inaugural global pDOOH expenditure study from the World Out ofHome Organization.
PROGRAMMATIC
AdExchanger – 24th September 2026
Everyone Has Joined The Chat; Meanwhile, McDonald’s Joins The Ad Industry
There’s a well-worn playbook for big media owners entering programmatic. First, they pick one exclusive or preferred platform partner. Think Walmart and The Trade Desk or Netflix and Microsoft Advertising (née AppNexus).
CREATORS
Digiday – Alyssa Mercante, 24th September 2026
From brand deals to equity deals: creators want a stake, not just a fee
As the creator economy has matured, it’s moved beyond one-off brand deals to pulling creators into the C-suite and onto advisory boards. Now, a new phase is underway: getting creators in at the ground floor as angel investors or with sweat equity. The people building the infrastructure around this revenue pathway expect it to grow fast in the coming months.
PUBLISHER
InPublishing – 23rd September 2026
New research reveals the scale of economic prize as AI fuels next wave of growth, but warns the opportunity depends on getting the policy environment right.
