Each day, New Digital Age gathers the most interesting digital marketing industry news from around the web…
BRANDS
The Media Leader – Jack Benjamin, 28th September 2026
Global brands are shifting to paying for outputs, not time
Global brands are shifting towards a mix of output-based payment models, effectively ditching the traditional labour-based remuneration model for their agencies.
SOCIAL MEDIA
The Media Leader – Charli West, 28th September 2026
Britain’s teens want safer social media, not an outright ban, finds Channel 4 research
Britain’s teenagers want politicians, regulators, platforms, and advertisers to make social media safer, but most do not support an outright ban, according to the latest research from Channel 4.
Financial Times, Hannah Murphy – 28th September 2026
Tennis should embrace social media influencers, says Roger Federer
Former world number one insists TikTokers, YouTubers and Instagrammers are needed despite US Open complaints from players.
AI
Digiday – 28th September 2026
As many inconsistencies exist across adland that AI has introduced, executives seem to agree that the pace of AI adoption has created a talent crisis.
Performance Marketing World – Robin Langford, 25th September 2026
TikTok partners with Nest Commerce to scale ad performance through AI
Previously available on Meta, the Hummingbird platform uses AI to analyse live ad performance and generate creative variations designed to boost results on TikTok.
Marketing-Interactive – A’bidah Zaid Shirbeeni, 28th September 2026
Brands move away from paying agencies for time as output models gain ground
Global brands are moving away from traditional labour-based agency remuneration, with fewer than one in five multinationals now using it as their standard payment model, according to new research from the World Federation of Advertisers (WFA) and Agency Mania Solutions.
