Each day, New Digital Age gathers the most interesting digital marketing industry news from around the web…
PUBLISHER
Digiday – Sara Guaglione, 26th October 2026
Meta’s new scraping terms galvanise publishers into collective actions
Meta’s recent move to expand its web scraping permissions has drawn mounting scrutiny from news publishers around the world, who are pushing back against terms they fear could allow the tech giant to use their content without permission or compensation.
Digiday – Jessica Davies, 26th October 2026
The Daily Mail tests GEO with brands ahead of AI visibility product
The Daily Mail is running around a dozen GEO tests to work out what works before turning its AI visibility offering into an official product early next year. The publisher has between 12 and 15 tests underway across the U.S., U.K. and Australia.
ADVERTISING IDENTITY
Marketing Interactive – A’bidah Zaid Shirbeeni, 26th October 2026
Visa sharpens its identity for the AI shopping era
Visa has refreshed its visual identity, updating its typography, imagery, illustration, motion and digital design while retaining its existing name, logo, purpose and values.
STREAMING
Advanced Television – 26th October 2026
Study: VoD ads deliver measurable short-term sales
Streaming TV-on-demand advertising drives measurable, incremental sales rather than just awareness, according to research by WPP Media in conjunction with Amazon Ads.
AUDIO
PPC Land, Luis Rijo, 25th October 2026
AudioGo ties audio ads to store visits with InMarket’s 200m+ consumers
AudioGo, the self-serve audio advertising platform run by AdsWizz, said on October 23, 2026, that it has partnered with InMarket, a media, measurement and insights company, so that advertisers can track whether audio campaigns produce store visits and sales that would not otherwise have happened. The integration works through InMarket pixels that advertisers place on their AudioGo campaigns, and it reports incremental foot traffic and incremental return on ad spend alongside the reporting AudioGo already provides.
HOLDCOS
Adweek – Christopher Cicchiello, 23rd October 2026
Omnicom’s $900M Cost Cutting Drive Continues in Q3 as Revenues Stay Flat
Omnicom continues its cost-cutting programme, with reported revenue flat despite recent client wins. The update shows the financial and operational pressures facing a major advertising holding company.
DOOH
Digital Signage Today – 23rd October 2026
AdXact, Viooh partner to offer DOOH opportunities
AdXact has partnered with VIOOH to give advertisers programmatic access to digital out-of-home inventory. The partnership expands the routes available to buyers looking to plan and activate DOOH campaigns.
CTV
Storyboard 18 – Lalit Kumar, 26th October 2026
Can smart TV makers protect their ad revenues from AI-powered ad blockers?
AI-assisted tools and alternative launchers are enabling users to bypass smart TV home screen advertisements, challenging the connected television advertising model used by OEMs.
