Interviews, insight & analysis on digital media & marketing

NDA Heroes Awards: Judges preview

Last month, we announced the launch of the NDA Heroes Awards – a new kind of awards programme for the digital sector, which rewards the individuals who make a difference within the industry, rather than the companies.

The Heroes consists of six categories: Agency Collaborative Champion, Agency Hero, Adtech Collaborative Champion, Adtech Hero, Publishing Collaborative Champion, and Publishing Hero. There will also be one overall award: NDA All Star Hero.

In order to choose the winner in each category, we’re going to need some judges, of course. So, without further ado, we’re proud to announce some of the esteemed names we’ve enlisted to help choose our winners.

Lara Izlan, Director of Data Strategy, ITV

Lara’s extensive experience in media includes brands like AOL, Disney, Telegraph and Auto Trader; in strategic roles where data was instrumental in driving digital transformation.

At ITV, she first built and led its advertising data team; responsible for data partnerships, products, and analytics for advanced advertising. As Director of Data Strategy, Lara and her team lead data and Ai product development, delivering commercial value across the business. She also serves on the board of Ebiquity plc.

Pete Markey, Chief Marketing Officer, Boots

Pete is responsible for all Boots marketing in the UK and Ireland, including brand, marketing communications, data, loyalty, and omni-media planning and comms.

He’s a results-driven marketing inspiring commercial leader with experience at a global and regional level. Highly skilled in brand and marketing including data and analytics, digital and customer experience. A Fellow of the CIM and Marketing Society, winner of four prestigious Marketer of the Year awards, with a consistent track record of success in different industries, with broad experience of global and regional marketing across a range of disciplines.

Nick Baughan, Director of Agencies, UK&I, Meta

Nick is Facebook’s Director of Agencies in the UK & Ireland leading their partnerships with the marketing, professional services, and investment industries.

Prior to joining Facebook in 2019, Nick spent 13 years at WPP, most recently as CEO of Essence across EMEA, overseeing media investment for advertisers including Google & BT.

Nick is a Trustee of SSAFA, the Armed Forces Charity, and also sits on a range of industry trade bodies and committees including the Effies Council, the Advertising Standards Authority Industry Advisory Panel, The Advertising Association Trust Group, and the IAB Board. Previously, Nick sat on the World Economic Forum’s Global Council for Information.

Dora Michail-Clendinnen, Chief Strategy Officer, The Ozone Project

Dora is the Chief Strategy Officer of The Ozone Project, the digital advertising platform created by the UK’s leading premium publisher to help advertisers easily activate highly effective campaigns at scale, across more than 250 of the UK’s most loved and best-known websites.

Prior to this Dora held senior positions at The Telegraph where she was Managing Director of Digital, and Yahoo where she led programmatic media and SaaS sales and commercial operations across Europe and the Middle East. Dora is a founding member and mentor for MEFA (Media For All) – the network set up to help Black, Asian and other ethnic talent thrive in the media industry – as well as a mentor for Outvertising, the LGBT+ advertising and marketing advocacy group.

Paul Gubbins, VP, CTV Strategy, Publica

Paul has over 17 years of sales experience and has spent the last 10+ years in programmatic leadership roles with companies such as Unruly, PubMatic, Verizon, and Millennial Media. More recently, Paul was responsible for launching the UK office for CTV Ad Server Publica before their acquisition by Integral Ad Science (IAS) in 2021 and is now VP, CTV Strategy for Publica.

He’s a former winner of the ExchangeWire AdTech Personality of Year, and was twice named in The Drum Digerati.

Dan Brain, Co-founder & Content Director, Mad//Fest

Having spent most of his career working for large event organisers such as Emap, DMG, and Comexposium, Dan co-founded Mad//Fest London in 2018. Since the first Mad//Fest in 2018, each show has been sold out, and the event is now the UK’s largest marketing festival.

A true all-rounder, Dan is responsible for the Mad//Fest proposition, business strategy, content, marketing, and innovation. He’s useless at logistics and has a small, talented team to challenge established industry norms and realise products and innovations.

Fiona Spooner, Managing director, Consumer Revenue, FT

Fiona is Managing Director of Consumer Revenue at the Financial Times. Based in London, she leads the global consumer revenue group responsible for consumer marketing, customer care and commercial development.

Prior to this, she was Global Marketing Director for B2C from 2017 to early 2021. In this role, she was instrumental in driving the FT’s new reader revenue model, and developing FT Strategies, a boutique consultancy that helps clients build sustainable digital business models.

Fiona joined the FT in 2003 and has held numerous marketing roles across the organisation on the brand, customer acquisition, and conversion and optimisation teams.

She also sits on the corporate board of trustees for the Teenage Cancer Trust.