New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
Agency
Campaign
Publicis pulls out of Russia and hands control of agencies to local management
French agency group, which employs 1,200 in Russia, exits over Ukraine war.
Campaign
Matalan appoints Havas Media Group following three-way pitch
Appointment to estimated £20m account sees Havas succeed incumbent Dentsu.
Campaign
Creature opens creative account for Atom Bank
Creature will be responsible for developing the challenger bank’s brand platform.
Awards
Campaign
Warc Media 100 global rankings reveal UK in third place with PHD London’s VW work
PHD London, Unilever and a Fortnite avatar top the various rankings.
The Times
Media boss David Zaslav discovers a bumper payday
The boss of Discovery received a total pay package worth $246.6 million last year as the American media group prepares for its blockbuster merger with WarnerMedia.
Retail
Wall Street Journal
U.S. Retail Sales Grew in February, Economists Estimate
Americans kept up retail spending in February but at a slower pace than the prior month, economists estimate, as they assessed the implications of high inflation and Russia’s
Publishers
Business Insider
According to the Financial Times, two British publishers censored words in books meant for Western audiences so that they could print them at a low cost in China.
Fraud
Digiday
Much like the broader world of online advertising where the deeper into publisher inventory you go, the less quality you as an advertiser get, the world of programmatic buying continues to…
Russia
AdAge
Publicis suspends operations in Russia
The French advertising and public relations giant Publicis is the latest multinational company to pull out of Russia following the country’s invasion of Ukraine, affecting 1,200 employees.
