Interviews, insight & analysis on digital media & marketing

What you need to read today: bumper pay, programmatic fraud, and more

New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.

Agency

Campaign

Publicis pulls out of Russia and hands control of agencies to local management

French agency group, which employs 1,200 in Russia, exits over Ukraine war.

Campaign

Matalan appoints Havas Media Group following three-way pitch

Appointment to estimated £20m account sees Havas succeed incumbent Dentsu.

Campaign

Creature opens creative account for Atom Bank

Creature will be responsible for developing the challenger bank’s brand platform.

Awards

Campaign

Warc Media 100 global rankings reveal UK in third place with PHD London’s VW work

PHD London, Unilever and a Fortnite avatar top the various rankings.

The Times

Media boss David Zaslav discovers a bumper payday

The boss of Discovery received a total pay package worth $246.6 million last year as the American media group prepares for its blockbuster merger with WarnerMedia.

Retail

Wall Street Journal

U.S. Retail Sales Grew in February, Economists Estimate

Americans kept up retail spending in February but at a slower pace than the prior month, economists estimate, as they assessed the implications of high inflation and Russia’s 

Publishers

Business Insider 

British publishers censored words such as ‘Taiwanese’ in books meant for Western audiences so that they could be printed cheaply in China: Report

According to the Financial Times, two British publishers censored words in books meant for Western audiences so that they could print them at a low cost in China.

Fraud

Digiday

Open-market video programmatic is rife with fraud, say buyers, further complicating an already-difficult marketplace

Much like the broader world of online advertising where the deeper into publisher inventory you go, the less quality you as an advertiser get, the world of programmatic buying continues to…

Russia

AdAge

Publicis suspends operations in Russia

The French advertising and public relations giant Publicis is the latest multinational company to pull out of Russia following the country’s invasion of Ukraine, affecting 1,200 employees.

News roundup

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Agencies

The value of pushback

When it comes to Public Relations (PR), managing expectations is a big part of the job. Sometimes, part of managing those expectations means having to push back on a client’s requests.