New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
Two-thirds of advertisers are not adjusting their measurement strategies this year, according to the findings of a new survey. Nearly 60% aren’t increasing first-party data investments. Third-party data is growing.
Peter Thiel, the co-founder of PayPal and Palantir Technologies, is stepping down from the board of Facebook’s parent company, Meta, after 17 years.
Exclusive data reveals team restructures accelerated last year, as companies of all sizes grappled with how to make their marketing team fit for the post-Covid reality.
Marketing Week’s exclusive analysis reveals a stark ethnicity pay gap that could be holding back the earning potential of ethnically diverse marketers at all levels of seniority.
The agency beat out four other shops in the review.
Precision marketing now accounts for 8% of the holding company’s revenue as clients’ digital transformation needs grow.
‘Move How You Want’ stars Naomi Osaka, Vince Staples, Quen Blackwell and Kaia Gerber.
Businesses tracking online users to sell ads like Meta could find their time is up.