Interviews, insight & analysis on digital media & marketing

What you need to read today: measurement blackouts, post-Covid shake-ups, Apple’s ‘ganster move’ and more…

New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.

Digital Advertising

AdExchanger

What Will Digital Advertising Look Like Six Years From Now?; The IAB Warns Of ‘Measurement Blackout’

Two-thirds of advertisers are not adjusting their measurement strategies this year, according to the findings of a new survey. Nearly 60% aren’t increasing first-party data investments. Third-party data is growing.

Meta

The Guardian

Peter Thiel, PayPal founder and Trump ally, to step down from Meta board

Peter Thiel, the co-founder of PayPal and Palantir Technologies, is stepping down from the board of Facebook’s parent company, Meta, after 17 years.

Marketing 

Marketing Week  

More than half of all marketing teams restructured in 2021

Exclusive data reveals team restructures accelerated last year, as companies of all sizes grappled with how to make their marketing team fit for the post-Covid reality.

Marketing Week 

Revealed: Marketing’s 24% ethnicity pay gap

Marketing Week’s exclusive analysis reveals a stark ethnicity pay gap that could be holding back the earning potential of ethnically diverse marketers at all levels of seniority.

Agency

Adweek

KFC Picks MullenLowe as Its New Creative Agency of Record

The agency beat out four other shops in the review.

Campaign US

Omnicom grew 10.2% in 2021 as pandemic impacts recede

Precision marketing now accounts for 8% of the holding company’s revenue as clients’ digital transformation needs grow.

Marketing

Adweek

Beats by Dre Quadruples Down on Gen Z Talent for Latest Campaign

‘Move How You Want’ stars Naomi Osaka, Vince Staples, Quen Blackwell and Kaia Gerber.

Apple

Campaign US

Apple’s ‘gangster move’ dealt a blow to Meta and digital advertising

Businesses tracking online users to sell ads like Meta could find their time is up.

News roundup

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Agencies

The value of pushback

When it comes to Public Relations (PR), managing expectations is a big part of the job. Sometimes, part of managing those expectations means having to push back on a client’s requests.