Interviews, insight & analysis on digital media & marketing

Learn the secrets of innovation, inspiration & effectiveness in our free downloadable ebook My Digital Hero

New Digital Age has launched an ebook featuring some of the most inspirational interviews from its My Digital Hero series.

The ebook, in association with Teads, features leaders from across the digital industry who pick their own digital hero, explaining how they have helped drive digital.

 The interviewees include Jerry Daykin, EMEA Media Lead at GSK; TSB CMO Pete Markey; Professor Sue Black OBE; Dora Michail, MD, Commercial Growth, The Telegraph Media Group; and Shell Global Head of Brand Americo Campos Silva.

The aim of My Digital Hero is to celebrate the most inspirational people who drive this industry, helping shape and improve society at large as they do so.

From Dame Stephanie Shirley, to Tess Alps, ThinkBox and Anjali Ramachandran, the Digital Heroes chosen by the interviewees provide a huge range of inspirational stories on the power of digital to disrupt, reinvent and improve everything it touches.

The series doesn’t shy away from the challenges we still face, however. Each of our stellar interviewees also discusses the challenges digital still faces, and for which we a new hero to fix.

The My Digital Hero ebook is available to download for free here.

My Digital Hero

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My Digital Hero: Barney Worfolk-Smith, MD, EMEA, DAIVID

Barney Worfolk-Smith is MD, EMEA, DAIVID. He’s workedin been in digital “since the agencies started ‘digital’ departments as a catch all to deal with that ‘internet stuff'”.  After leaving RealPlayer in 2009, he joined ChannelFlip which sold to Elisabeth Murdoch’s Shine in 2011. After a stint at Unruly, he launched social creative agency, That Lot, selling to Weber Shandwick in 2018. He is now heading up DAIVID, founded by another former Unruly executive, Ian Forrester.


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