Interviews, insight & analysis on digital media & marketing

What you need to read today: AR car safety, Samsung x BTS environmental work, and more

New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.

Automotive

TechCrunch

What’s driving China’s autonomous vehicle frenzy?

China’s autonomous vehicle industry first started seeing some traction around 2016, when a bunch of ambitious startups mushroomed following advances in lidar, computing and machine learning.

TechCrunch 

Augmented reality finds a foothold in cars via safety features

The technology needed to electrify and automate cars is coming of age in tandem with the technology that powers augmented reality.  

News Roundup

AdExchanger

Parag, Meet Wall Street; Google Analytics Is On The Ropes In The EU

Here’s today’s AdExchanger.com news round-up.

Sustainability

Adweek

Samsung and BTS Focus on the Ocean Waste Crisis With Short Film ‘Galaxy for the Planet’

The brand is sharing its commitment to environmental protection.

Publishers

Digiday

Why Future plc is opening a hub for video production in Atlanta to help boost female viewership

U.K.-based publisher Future plc is flying south and will open a new in-person hub in Atlanta this month.

Business

City A.M.

Twitter dodges Wall Street tech tumble despite missing analyst expectations

Twitter appears to have avoided the wrath of Wall Street despite reporting a weaker-than-expected quarterly ad revenue and user growth this afternoon.

Marketing

Campaign

GenM launches menopause campaign aimed at men

GenM, the menopause partner for brands, has launched a campaign to help men understand the mental health implications of the menopause.