New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
Domino’s plans to up marketing spend and invest around £20m in its digital acceleration over the next three years, as it looks to create “sustainable growth” for the business.
The VAB calls the new set-top box and smart TV data ‘illogical’ and ‘unusable’.
Unilever and McDonald’s, two of the world’s biggest advertisers, have joined a growing wave of international businesses that have halted some or all of their activities in Russia because of the invasion of Ukraine.
PepsiCo will still make daily essentials available, including milk and baby formula.
Performance Marketing World
Brands are becoming a stepping stone, with consumers ditching the checkout near the finish line to check and buy items on Amazon (43 percent) or competitors (44 percent).
Google, Facebook, Twitter and other online platforms in the UK must prevent and remove fake adverts, facing blocked service or large fines from Ofcom if they fail to provide these safeguards.
Apple held a product-heavy presentation on Tuesday afternoon where it detailed a slew of major upgrades to existing hardware and outright debuted a new desktop computer.