New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
Marketing
Marketing Week
Domino’s to invest £20m in digital acceleration
Domino’s plans to up marketing spend and invest around £20m in its digital acceleration over the next three years, as it looks to create “sustainable growth” for the business.
Measurement
Adweek
Networks Ask Nielsen to Delay ‘Big Data’ Releases Until After Upfronts
The VAB calls the new set-top box and smart TV data ‘illogical’ and ‘unusable’.
Russia/Ukraine
Campaign
Unilever stops adspend and McDonald’s ‘pauses all operations’ in Russia
Unilever and McDonald’s, two of the world’s biggest advertisers, have joined a growing wave of international businesses that have halted some or all of their activities in Russia because of the invasion of Ukraine.
AdAge
Coca-Cola, Pepsico suspend Russian sales
PepsiCo will still make daily essentials available, including milk and baby formula.
Ecommerce
Performance Marketing World
Jumping ship: nearly half of e-commerce customers are abandoning their carts near the checkout
Brands are becoming a stepping stone, with consumers ditching the checkout near the finish line to check and buy items on Amazon (43 percent) or competitors (44 percent).
Tech
CNBC
Britain to force Big Tech to combat online scams
Google, Facebook, Twitter and other online platforms in the UK must prevent and remove fake adverts, facing blocked service or large fines from Ofcom if they fail to provide these safeguards.
Apple
Business Insider
Apple held a product-heavy presentation on Tuesday afternoon where it detailed a slew of major upgrades to existing hardware and outright debuted a new desktop computer.
