New Digital Age highlights some of the best stories to read across the media, marketing, and advertising press today.
Acquisitions
WSJ
Ad-Tech Company Smartly.io to Buy Google-Focused Firm for Over $100 Million
Purchase of Ad-Lib.io will help Smartly.io expand from paid social-media offerings into Google platforms as marketers route more dollars into digital advertising.
Amazon
CNBC
Rivian stock plunges after news of Amazon-Stellantis deal
Stellantis will use Amazon Web Services and other Amazon technology to develop new smart cockpit software.
Marketing
The Drum
Gen Z is the most fickle generation ever, per new Pinterest research
Gen Z are a tricky bunch to convert into loyal consumers, but the effort is well worth it, according to new research from Pinterest.
Metaverse
Digiday
At CES 2022, Beauty brands begin to step into the metaverse
While CES’s anticipated IRL comeback has been muted by pandemic-driven cancelations, beauty is still present this year both in Las Vegas and the metaverse.
Google Ads
The Guardian
Fossil fuel firms among biggest spenders on Google ads that look like search results
Fossil fuel companies and firms that work closely with them are among the biggest spenders on ads designed to look like Google search results, in what campaigners say is an example of “endemic greenwashing”.
