Interviews, insight & analysis on digital media & marketing

What you need to read today: fickle Gen Z, greenwashing and CES’s Vegas comeback

New Digital Age highlights some of the best stories to read across the media, marketing, and advertising press today.

Acquisitions 

WSJ

Ad-Tech Company Smartly.io to Buy Google-Focused Firm for Over $100 Million

Purchase of Ad-Lib.io will help Smartly.io expand from paid social-media offerings into Google platforms as marketers route more dollars into digital advertising.

Amazon

CNBC

Rivian stock plunges after news of Amazon-Stellantis deal

Stellantis will use Amazon Web Services and other Amazon technology to develop new smart cockpit software.

Marketing

The Drum

Gen Z is the most fickle generation ever, per new Pinterest research

Gen Z are a tricky bunch to convert into loyal consumers, but the effort is well worth it, according to new research from Pinterest.

Metaverse

Digiday

At CES 2022, Beauty brands begin to step into the metaverse

While CES’s anticipated IRL comeback has been muted by pandemic-driven cancelations, beauty is still present this year both in Las Vegas and the metaverse. 

Google Ads

The Guardian

Fossil fuel firms among biggest spenders on Google ads that look like search results

Fossil fuel companies and firms that work closely with them are among the biggest spenders on ads designed to look like Google search results, in what campaigners say is an example of “endemic greenwashing”.

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