Interviews, insight & analysis on digital media & marketing

What you need to read today: in-game campaigns, subscriber gains, and more

New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.



Huawei’s in-game campaign shows the power of in-game ads — and the importance of measurement

In-game advertising has undergone a renaissance in recent years, with unprecedented numbers of consumers flocking to video games to stay entertained during the COVID-19 pandemic. 



Government teams up with Snapchat to virtually host AR career fair

The Department for Education’s ‘Get the jump’ Snapchat lens will run until the end of March.



Grey and Mindshare lead move into WPP’s second London campus at Rose Court

About 10,000 to work across three campuses on South Bank.



Disney+ subscriber base forecast to overtake Netflix in 2028

Disney+ is expected to overtake Netflix in subscription terms in six years, according to new forecasts.



Amplified Intelligence hires Nigel Ashton to lead UK office

Global attention measurement platform Amplified Intelligence has hired Unruly global exec Nigel Ashton to open its new regional HQ in London.


GroupM promotes Nicola Lewis as Finecast CEO

GroupM has promoted Nicola Lewis as CEO of Finecast, replacing Jakob Nielsen who left the company last year.

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