New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
Gaming
Digiday
Huawei’s in-game campaign shows the power of in-game ads — and the importance of measurement
In-game advertising has undergone a renaissance in recent years, with unprecedented numbers of consumers flocking to video games to stay entertained during the COVID-19 pandemic.
AR
Campaign
Government teams up with Snapchat to virtually host AR career fair
The Department for Education’s ‘Get the jump’ Snapchat lens will run until the end of March.
Agency
Campaign
Grey and Mindshare lead move into WPP’s second London campus at Rose Court
About 10,000 to work across three campuses on South Bank.
Subscription
Mediatel
Disney+ subscriber base forecast to overtake Netflix in 2028
Disney+ is expected to overtake Netflix in subscription terms in six years, according to new forecasts.
Business
Mediatel
Amplified Intelligence hires Nigel Ashton to lead UK office
Global attention measurement platform Amplified Intelligence has hired Unruly global exec Nigel Ashton to open its new regional HQ in London.
Mediatel
GroupM promotes Nicola Lewis as Finecast CEO
GroupM has promoted Nicola Lewis as CEO of Finecast, replacing Jakob Nielsen who left the company last year.
