Interviews, insight & analysis on digital media & marketing

What you need to read today: Meta faces break-up threat, Austrian data case makes waves, goldrush for virtual land plus more

New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.

Facebook/Meta

The Guardian

Lawsuit aiming to break up Facebook group Meta can go ahead, US court rules

Federal Trade Commission wants to force sale of Instagram and WhatsApp.

Retail

Marketing Week

Sainsbury’s ramps up value play with ‘bold new wave’ of Aldi price matches

Offering low prices is a “key priority” for the supermarket, which is pledging to match discounter prices across more ranges despite surging festive sales of premium products.

Business

AdAge

TECHNICOLOR MERGES MPC ADVERTISING INTO THE MILL

Commercial VFX specialists will combine under The Mill brand led by Josh Mandel.

GDPR 

Techcrunch

In bad news for US cloud services, Austrian website’s use of Google Analytics found to breach GDPR

A decision by Austria’s data protection watchdog upholding a complaint against a website related to its use of Google Analytics does not bode well for use of US cloud services in Europe.

Twitter 

FT

Nigeria lifts Twitter ban after company agrees to conditions

Social platform was banned after post by president threatening violent repression was taken down

Metaverse

CNBC

Investors are paying millions for virtual land in the metaverse

It’s no secret the real estate market is skyrocketing, but the Covid pandemic is creating another little-known land rush.

WSJ

Apple’s Metaverse Prospects Produce Real Optimism for Investors

Apple Inc. may not have triggered the current buzz about the metaverse, but the company is reaping the benefit.