New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
Despite Mozilla’s long-standing criticism of Facebook, the two companies have co-developed a measurement solution for the post-cookie, post-IDFA world — drawing ire from privacy advocates.
Legal and court losses are piling up across Europe for American ad tech companies – and for Google.
The Privacy Sandbox was launched by Google’s Chrome team in 2019 as a test bed for ideas.
A new product called OpenPath apparently allows advertisers to directly connect to a handful of enterprise publishers, effectively cutting out Google Open Bidding (and everyone else) in the process.