Interviews, insight & analysis on digital media & marketing

What you need to read today: Mozilla-Meta privacy collab, The Trade Desk’s path to publishers, and more

New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.



Mozilla and Meta collaborate on privacy-preserving attribution solution

Despite Mozilla’s long-standing criticism of Facebook, the two companies have co-developed a measurement solution for the post-cookie, post-IDFA world — drawing ire from privacy advocates.



Google And IAB Europe Are Losing Data Privacy Lawsuits In The EU, But What Does It Mean?

Legal and court losses are piling up across Europe for American ad tech companies – and for Google.


AdExchanger – What’s Really Going On In The Privacy Sandbox?

The Privacy Sandbox was launched by Google’s Chrome team in 2019 as a test bed for ideas.



OpenPath To Offer DSPs A Direct Path To Publishers; Walgreens Launches Self-Serve Solution

A new product called OpenPath apparently allows advertisers to directly connect to a handful of enterprise publishers, effectively cutting out Google Open Bidding (and everyone else) in the process.

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Meet the Revolutionaries: Karen Eccles, Chief Commercial Officer, The Telegraph

LiveRamp, in association with New Digital Age (NDA), is spotlighting the men and women championing a data-led revolution in the marketing industry.

Here, Karen Eccles, Chief Commercial Officer, The Telegraph, explains why she moved early on first-party data and attention metrics and offers her advice to others attempting to drive innovation…