Interviews, insight & analysis on digital media & marketing

What you need to read today: YouTube’s fake news flaws, Meta’s metaverse, McDonald’s loyalty, and more

New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.

Youtube

The Guardian

YouTube is major conduit of fake news, factcheckers say

Platform is not doing enough to tackle spread of falsehoods, claims letter signed by 80 groups.

Google

Business Insider

Google Cloud changes how it compensates salespeople for working with partners, walking back one of its secret weapons in the cloud wars

Google Cloud announced new changes in how salespeople are compensated for working with partners.

Metaverse

Business Insider  

Facebook’s vision for a hyperrealistic metaverse includes ‘body pose tracking,’ ‘pupil steering,’ clothing that wrinkles with movement, and a ‘magnetic sensor system’ worn around the torso, according to recent patent filings.

Within the last few months Facebook was approved for hundreds of new patents by the US government.

Performance Marketing World

Make the future of work virtually perfect

As we start to get used to hybrid working, how can the metaverse help us and what role should it play?

Amazon

Business Insider

Amazon Web Services is planning to ‘completely re-imagine’ how its network is managed, job posting reveals

Amazon Web Services is hiring for a project it expects will be “critical” to “Amazon as a whole.”

Business

Marketing Week

GSK elevates marketing’s role with key senior leadership appointments

As part of a shakeup to its senior leadership team, GSK has promoted two of its marketers to the top level of its business in Great Britain and Ireland.

Business Insider

Facebook adds DoorDash cofounder and CEO Tony Xu to its board of directors

Facebook just added Tony Xu to its board of powerful tech players.

Ad Age

Papa John’s promotes Anne Fischer to Chief Marketing and Digital Officer

Fischer, who led development of digital marketing tools at the pizza chain, adds branding, media and innovation to role.

Apps

Marketing Week

McDonald’s launches loyalty scheme that rewards customers with Big Macs

McDonald’s new app-based loyalty programme allows customers to swap points for menu items such as McNuggets and a mini McFlurry after spending as little as £15.

Agency

Ad Age

KFC hires Spark Foundry as its US media agency

Wieden+Kennedy had previously handled the account since 2018.

Marketing

Ad Age

Budweiser Canada’s ad with NHL players of color is a ‘gut-wrenching’ hit

The #TapeOutHate campaign was conceived by Anomaly and done in partnership with the Hockey Diversity Alliance.

Retail

The Times

J Sainsbury, JD Sports and Dunelm upgrade profits after strong Christmas

Merry Christmas: it certainly seems to have been for some of the UK’s largest retailers, with a hat-trick of profit upgrades this morning.

Cookies

The Drum

Channel Factory & Comscore bring contextual targeting to YouTube ahead of cookiepocalypse 

With cookies going kaputz, advertisers are seeking new means of effective ad targeting and measurement. Contextual approaches could be just what the doctor ordered – and that’s the thesis of a Channel Factory-Comscore deal announced.

Facebook

CNBC

Facebook drops 36 spots on Glassdoor’s annual Best Places to Work list after a year of PR crises

Facebook parent Meta Platforms dropped 36 spots on Glassdoor’s annual ranking of the best places to work in the U.S., falling from No. 11 to 47 in a year marked by major public relations crises.

Retail Staff Shortages

CNBC

Retailers detail staffing shortages as omicron rages, but investors seeing it as short-term hit

Retail executives presenting at the virtual ICR Conference this week paint a picture of how the Covid omicron variant is denting sales and leaving stores and distribution centers understaffed.

Talent

Business Insider

Web3 startups are poaching staff from Apple and Meta. Now the battle for talent is about to hit Europe’s startups

In the US, established tech firms have witnessed widespread defections by their staff to Web3 rivals.

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