New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
Platform is not doing enough to tackle spread of falsehoods, claims letter signed by 80 groups.
Google Cloud announced new changes in how salespeople are compensated for working with partners.
Facebook’s vision for a hyperrealistic metaverse includes ‘body pose tracking,’ ‘pupil steering,’ clothing that wrinkles with movement, and a ‘magnetic sensor system’ worn around the torso, according to recent patent filings.
Within the last few months Facebook was approved for hundreds of new patents by the US government.
Performance Marketing World
As we start to get used to hybrid working, how can the metaverse help us and what role should it play?
Amazon Web Services is hiring for a project it expects will be “critical” to “Amazon as a whole.”
As part of a shakeup to its senior leadership team, GSK has promoted two of its marketers to the top level of its business in Great Britain and Ireland.
Facebook just added Tony Xu to its board of powerful tech players.
Fischer, who led development of digital marketing tools at the pizza chain, adds branding, media and innovation to role.
McDonald’s new app-based loyalty programme allows customers to swap points for menu items such as McNuggets and a mini McFlurry after spending as little as £15.
Wieden+Kennedy had previously handled the account since 2018.
The #TapeOutHate campaign was conceived by Anomaly and done in partnership with the Hockey Diversity Alliance.
Merry Christmas: it certainly seems to have been for some of the UK’s largest retailers, with a hat-trick of profit upgrades this morning.
With cookies going kaputz, advertisers are seeking new means of effective ad targeting and measurement. Contextual approaches could be just what the doctor ordered – and that’s the thesis of a Channel Factory-Comscore deal announced.
Facebook parent Meta Platforms dropped 36 spots on Glassdoor’s annual ranking of the best places to work in the U.S., falling from No. 11 to 47 in a year marked by major public relations crises.
Retail Staff Shortages
Retail executives presenting at the virtual ICR Conference this week paint a picture of how the Covid omicron variant is denting sales and leaving stores and distribution centers understaffed.
In the US, established tech firms have witnessed widespread defections by their staff to Web3 rivals.