Interviews, insight & analysis on digital media & marketing

Zeiss taps tmwi for paid social strategy

‘Precision optics’ experts Zeiss Vision Care has appointed tmwi, an Oxidise Group-owned media agency, to develop a social media strategy that will drive national campaigns throughout the year.

The media agency will oversee the integration of paid social within the brand’s overall marketing and media strategy. A key aspect of this strategy will audience and content alignment, enhancing reach, brand awareness and recognition.

Lindsay Filmer, Head of Marketing & Professional Services at Zeiss Vision Care, added: “We were impressed with tmwi’s integrated approach and understanding of our brand vision. We will be working together to develop paid social strategies which drive growth and brand equity, unlocking opportunity and delivering impactful, integrated campaigns which communicate our brand mission across a number of channels.”

tmwi is an award-winning marketing agency that specialises in the application of bespoke data, creative and technology services to drive long-term business success. Activating brand data, tmwi’s agile team builds and executes scalable marketing plans that deliver impactful results in a fast-moving, fragmented digital landscape.

Its team of experts, engineers and data scientists are based in Stratford-upon-Avon, with offices across the UK and Europe. tmwi works with growing SMEs, global corporations and agencies, incorporating everything from FMCG and finance to automotive and travel.

James Leonard, Director of Digital Activation at tmwi, explains: “We will drive national and always on campaigns via paid social in order to support a fully integrated media activation strategy. Working closely with Zeiss Vision Care, the team is looking forward to creating key, memorable moments throughout campaigns; tapping into themes including eye health, adaptive vision care, and also Zeiss’ 175-year journey, following its recent brand anniversary.

“We are delighted to work with this leading brand which has technical expertise and innovation at its very heart. This is a great fit; we can’t wait to see what we can achieve together.”

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