My Digital Hero: Andrew Morsy, MD International, Peer39

Andrew Morsy is an industry legend, with over 15 years’ experience. He joined Peer39 in September 2019 to lead the company’s first international office. His career has included stints at Yahoo, Struq and Strikead. He was latterly UK MD at Sizmek.

Who is your digital hero?

Dominic Joseph CEO of Captify. Captify has developed an incredibly open and welcoming culture for both employees and clients over the past 10 years, leading to a global footprint of blue-chip partners.

Dom sets his team an example, and they have created a ‘feel good’ factor around the Captify business which enables it to be a magnificent conduit for all their partners and clients.

Dom and everyone at Captify strive to hold true personal relationships within business, which makes the market-leading industry events that Captify hold, such as annually at Cannes, feel like an environment where everyone is welcome to learn and network.

What has he done to win hero status in your eyes?

Three things come to mind. Being the company which brought the power of search data into display and video on a global scale.

Building a winning culture which extends beyond internal values to the way the company interacts with all its clients and business partners.

Installing and maintaining a ‘feel good’ factor around the Captify brand which extends beyond day-to-day business; Captify supports a number of key industry initiatives.

How has his heroism helped drive digital?

Search data for marketers looking to harness it outside of walled gardens for display and video find that it is disparate, poorly organised and hard to access. Captify technologies give digital marketers access to the power of search data and make it meaningful and addressable at scale.

This investment in technology has helped them to be one of the principle growth stories in display and video market outside of the walled gardens. The growth has been married with the pervasive culture with which they passionately serve clients.

What the biggest challenges in media we need another hero to solve?

The growth of the walled gardens will continue to stifle innovation and development in media planning, with more money going by default to three or four oligopolistic companies.

In digital we urgently need entrepreneurial challenger companies to continue to bring disruptive capabilities and business models to market. Having 80% of money flow to three or four companies is a fail.

What is your most heroic personal achievement so far in digital?

The greatest achievement in any walk of life is always that of helping others.

I’ve been fortunate to watch amazing careers flourish, where I have helped along the way.

That is my kind of heroism.

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