Immediate – the publisher behind Radio Times and Good Food – has launched a “full scale” first-party data solution to enable brands to advertise with deeper personalisation across its portfolio.
‘Prism’ provides advertisers with the ability to access 100% of Immediate’s inventory to reach Immediate’s audience of 21 million users a month with ads that are relevant. The suite of data solutions within the product offer planning, research, insight, segmentation, and measurement capabilities to advertisers, enabling them to target campaigns based on data matching, modelling, and contextual, as well as track and optimise campaign performance.
“Prism represents a major milestone in Immediate’s data capabilities. Building on our years of audience-driven digital growth and visionary thinking, Prism allows us to elevate the use of our unique first-party data so every aspect can now be leveraged by our clients. This rich data, integral to our brands’ success, provides an invaluable foundation for delivering personalised experiences,” said Matthew Rance, Head of Commercial Data and Analytics at Immediate.
“With continuing uncertainty around the fundamentals of digital advertising, first party data is of critical importance to advertisers. Prism allows us to not just respond to client briefs, providing access and insight into some of the largest and most unique audiences in the market with measurable results.”
New Digital Age recently partnered with Immediate to bring joy to agencies for a second year running. The ‘Immediate Brings Joy’ roadshow saw us set up a variety of games and activities at various agencies, including a Top Gear racing simulator, free pick ‘n mix, a silent disco, and a Gardeners’ World relaxation area for free head & neck massages.
We also ran a photo competition involving Immediate’s Prism solution, where participants had the chance to win a two-night stay in Paris.
