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Mantis welcomes Fiona Salmon as MD

Mantis, Reach PLC’s brand safety and contextual advertising solutions provider, has announced Fiona Salmon as its new Managing Director. Salmon, who started the role on 17 June 2024, is responsible for accelerating growth across the UK and Europe, while overseeing streamlined business operations and prioritising sustainability.

As part of her remit, Salmon will look to drive greater collaboration with premium publishers and extend product distribution, while using her sustainability credentials into the Mantis business.

“Joining the Mantis team offers a unique and exhilarating opportunity to shape the future of the open web and protect quality journalism through supporting publishers,” said Salmon. “Mantis is already raising the bar on digital experiences, with publishers benefitting from an increase of over 20% more monetisable inventory, a 73% increase in accuracy of contextual identification and an average increase of 42% in CTR performance. I feel privileged to play an integral role in furthering the businesses scope and impact.

“Mantis’ focus on sustainability through driving efficiencies across the ad ecosystem and offering powerful products with a low carbon footprint is also impressive, and I’m going to keep this high on the agenda.”

Salmon joins Mantis from Captify, where she served as Global Vice President of Partnerships and Sustainability Lead. She boasts more than 20 years of media experience, including almost a decade at Vibrant Media, following stints at Trinity Mirror, Emap (now Ascential), and News International. She also spent time at 1plusX as UK Managing Director.

“Fiona’s diverse experience makes her the perfect fit for a company sitting at the intersection of media, technology, and advertising,” said Terry Hornsby, EVP and Founder of Mantis. “Her skills in fostering strategic partnerships will be a vital asset as she takes the helm of our UK operations, and we look forward to seeing her play an integral part in driving ongoing growth.”