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RAAS LAB targets growth with latest leadership team hire

RAAS LAB, a cookieless solution aimed at delivering hyper-relevant targeting and creative, has hired Ed Maumbe as Strategic Growth Manager. Maumbe is tasked with identifying and leading the development of business opportunities and key partnerships.

Prior to joining RAAS LAB, Maumbe was Sales Director at DataMilk, where he drove UK and US sales, and developed client partnerships. Before that, he was Business Development Manager at Amazon, onboarding new clients for the Amazon Key for Business programme. Earlier, he was the Team Lead Manager for the UK & Ireland and French markets at Criteo.

“RAAS LAB’s solution stands out in a saturated industry, offering top-of-the-funnel services which bring immense value to its clients. Indeed, RAAS LAB will soon be the first company that comes to mind when people think of upper funnel performance. The opportunity to contribute to its growth and enable its significant impact on the industry was a major driving force for me,” said Maumbe.

Thomas Ive, Director and Co-founder of RAAS LAB, added: “Ed’s extensive knowledge and experience in the digital advertising industry aligns perfectly with the trajectory of our business. Attracting high-performing clients, who are eager to boost engagement through sophisticated cookieless technology, Ed will deliver exceptional results and cement RAAS LAB’s recognition as a pioneering technology partner.”

*RAAS LAB is a client of Bluestripe Communications, owned by Bluestripe Group, publisher of NDA

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