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Laura Coller promoted to UK CEO of M&C Saatchi Sport & Entertainment

M&C Saatchi Sport & Entertainment has appointed Laura Coller as UK CEO.

Coller has been promoted from her current role as Managing Director and will be assuming CEO duties across M&C Saatchi Sport & Entertainment and its associated lifestyle offering, M&C Saatchi Fabric, from April 2024.

In her role as CEO, she will oversee a team of 100+ creative communications professionals in the UK and will continue to grow the agency’s sector specialist offer across sport, entertainment and culture.

Coller joined M&C Saatchi Sport & Entertainment 15 years ago, serving as a Board Director for the past seven years, during which time the agency has continued to innovate in the sector, winning awards for its work with some of the biggest brands, sponsors and rights holders in the UK and globally.

During her tenure Laura has played an instrumental role in shaping and accelerating the business, leading many of the Agency’s highest-profile work, including global campaigns for Reebok with Victoria Beckham, Kendrick Lamar, Gigi Hadid and Ariana Grande, launching Cristiano Ronaldo’s personal CR7 brand and activating work for adidas with Hailey Bieber and Stormzy.

Most recently she has been responsible for spearheading the creation and commercial growth of the Agency’s lifestyle offering, launching M&C Saatchi Fabric as a standalone proposition within the M&C Saatchi Sport & Entertainment network. Under Coller’s leadership, M&C Saatchi Fabric has evolved into the fastest growing part of the Sport & Entertainment network and has worked with a roster of world-renowned Clients including The adidas Group, The LEGO Group, The Coca-Cola Company and Unilever.

Coller will be supported by Managing Partners Ross Watson and Jenny Mitton (Sport) and Lois Kettlewell and Nicola Murray (Entertainment). She will report into Marcus Peffers, UK Group CEO. 

Peffers said: “For two decades M&C Saatchi Sport & Entertainment has set the industry standard. Throughout that time, Laura has been instrumental to the Agency’s sustained success. She’s proven herself to be an inspirational and visionary leader and I’m delighted that she is stepping up to take the helm as CEO. Along with her brilliant team, I have no doubt she’ll take the business to even greater heights.”

Coller commented: “I’m very proud to be running the business I love and plan to continue a culture of creativity, entrepreneurialism, tenacity and excellence, protecting the core DNA of the Agency while ushering in a new decade. This year we added ‘The Passions Agency’ as a signature to who we are and how we work, and I’ll continue to pour my passion into the future of the business, and our incredibly talented team.”